| Jul. 21 2008 at 7:52 PM |
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Looking for some critique on my new web development website. I've got the main page pretty well done, I'm looking at some areas on the content pages to make them look a little better.
http://www.wavefade.com/new
Thanks in advance,
Eddie - WaveFade Media LLC
Edited by: eddiegreysherman - Jul. 21 2008 at 7:55 PM
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| Jul. 21 2008 at 11:53 PM |
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Hi Eddie,
I took a look at your site, and a couple of things came to mind. The easiest to deal with is the content on your portfolio page. I really like what you did with the ATV company, with the small blurb as to why and how they approached you. Then the link is easy to go to and see the results.
I'd encourage you to do the same with all the other examples. It doesn't need to be more than a paragraph, but here's what's missing on the front page.
Like many business owners, you say what it is you're doing, but not what you're offering. We had a community member awhile back, who was adamant about both simplicity (not a lot of words), and this idea of what you're offering. Over many discussions, I began to see the clarity and importance of the concept.
You "almost" make it in your middle headline: "Tired of waiting for your brother to finish your site?" That's perfect! Now if you could focus in on that, you begin to see about what you're offering. What's in it for me? Why will MY life be much better if I choose your company?
I'm not really interested that you're a new media company---whatever that means, and "new" makes me nervous. Nor do I really care where you're located, for the most part. Web development can be done online, except for people who really want face-to-face.
Your mission to stimulate the local economy isn't a mission, it's just a favor you're doing for the area. I sure don't really care, see? What I want to know is that I can call you any time, that your customer service is instantaneous, and that you're a telepath and can read my mind. :-)
All kidding aside, I want to know that my vision---even if I don't have it yet---is going to quickly show up on a web site where I can tell all my friends to go there. They'll click the link, see what YOU'VE done, and come back to me, telling me I'M brilliant. :-D See?
I want to know the realities, that as soon as you put up the site I'm not going to be instantly rich. But....I sorta want to pretend that if I do put up the site I can quit my job and buy a home in Bermuda. Of course it won't happen, but that's what I want. I'm not all that interested in what you do....I want to know "how" what you do is going to get me to Bermuda.
I like the company headlines, which could stay on the home page. If you do get some other content, you could move these to a page of their own. But they work nicely, right where they are.
Craig Landes
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Defining the undefinable. "There are 10 kinds of people in the world---those who understand binary numbers and those who don't." - Unknown
International Society of Curmudgeons
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| Jul. 22 2008 at 12:24 AM |
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We, we, we... What about the customer? Tell me that you recognize my problem. OK, you sort of do it in the subtext.
In the about us page: "... henceforth referred to as “WFM” and/or “we”..."
It's an ABOUT US page, not a frikin contract. Tell me why I should select your company. Tell me more about your talent and experience, and of your main staff.
Steve Mann
Internet Videographer
MannMade Digital Video
My Email
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| Jul. 22 2008 at 3:26 AM |
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Thanks for your input. I am revamping the sections now. Also changing some aesthetics. Let me know what you think. Probably, just a bit too wordy before.
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| Jul. 22 2008 at 8:19 AM |
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The About page is SO much better. Now I feel good about the company. One of those intangible first impressions that make a difference.
Steve Mann
Internet Videographer
MannMade Digital Video
My Email
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| Jul. 22 2008 at 4:56 PM |
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To me the site doesn't seem tied together very well. It has all the elements they are all just in their own little boxes and not united enough. I would take a look at some ad agency websites -- they usually put a lot of time and effort to making their sites look classy and stand out.
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| Jul. 22 2008 at 6:47 PM |
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I think working with you should not be described as "helping out your company".
Just sell your services, not some sob story.
* Bad Habits
* A True "Lifestyle Business"
(from Small Business Essentials)
writing | marketing | web: NHG Consulting
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| Jul. 24 2008 at 1:03 AM |
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Thanks for the help. I've made a lot of edits to the site and we are almost ready to launch it.
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