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Podcasts Create Brand and Site Traffic

Seminar Overview

Podcasting is the next generation of blogging. As an audio blog, podcasts may prove to be an even more valuable tool to help build your brand and drive traffic to your website. We’ll look at podcasting from a strategic standpoint.

In this seminar you will learn:

• What podcasts are - podcast basics
• How to build your brand with podcasts
• How podcasts can be an effective tool to drive website traffic
• Whether you can, or should, make money from podcasting

Technology provided by

StartupNation Radio podcast

Listen to StartupNation Radio on your computer or portable mp3 player.

StartupNation Radio podcast feed

About our Expert: David Lawrence

New media expert David Lawrence is heard nightly as the wacky, eclectic and highly opinionated host of The David Lawrence Show and Saturdays on Online Tonight, both nationally-syndicated radio talk shows that revolve around pop culture and the high-tech lifestyle.

The Emmy-award winning and Clio-nominated Lawrence is deeply rooted in the music industry as well. He has delivered keynote addresses, inservice teaching and has served as both moderator and panel member at conferences ranging from MacWorld, CES FOSE and COMDEX to The Micropayment Conference, Gnomedex and the NAB. Lawrence counts over a dozen Fortune 500 and private companies as podcasting clients.