Every entrepreneur wants a little free publicity in local or national media to help boost their sales and brand. Press coverage can build credibility and awareness of your business as a viable option to your competitors. One of the first steps to positioning yourself well for free publicity is developing a media kit or press kit for your business. We've got the scoop on how to put one together.
A good public relations strategy is key to growing your small business - here are five steps you can take to position your small business for great PR exposure on the cheap.
Market research provides a window into what your customers are thinking, and survey and focus groups are the tool at your disposal to grab these vital insights - we offer some advice on conducting this research on a tight budget.
Competitive market analysis is vital to every business - if you don't understand you business market and competitors, it's impossible to formulate a sound strategy. We offer tips and advice for competitive market analysis on the cheap.
We provide advice for entrepreneur moms specifically with tips and advice for managing the unique challenges of starting a business while managing the home.