Every entrepreneur wants a little free publicity in local or national media to help boost their sales and brand. Press coverage can build credibility and awareness of your business as a viable option to your competitors. One of the first steps to positioning yourself well for free publicity is developing a media kit or press kit for your business. We've got the scoop on how to put one together.
Market research provides a window into what your customers are thinking, and survey and focus groups are the tool at your disposal to grab these vital insights - we offer some advice on conducting this research on a tight budget.
Competitive market analysis is vital to every business - if you don't understand you business market and competitors, it's impossible to formulate a sound strategy. We offer tips and advice for competitive market analysis on the cheap.