Building a competitive advantage for your small business means creating assets and defenses for your brand and sales that competitors simply can't simply replicate. We delve into some methods for building an unbeatable business.
Landing major orders from retailers is thrilling, but your follow-up is just as important. Ensuring sell-through at retail is crucial for making your business a long-term proposition. Here are four more marketing and merchandising tactics for making it happen.
Now that retailers have your product, you need to be sure it sells through
Getting financial backing for your startup requires upfront groundwork, including preparation of the reports and documents investors want to see. We cover some of the key issues you need to tackle when going after financial backing.
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