Learn things you can do to make your business greener from the core.
In this step, we will review the long term costs associated with going green.
Jerry Powers gave away SoBe News to promote the product, and in the process created a hugely successful publishing business.
Sara Blakely sent her Spanx pantyhose to Oprah to help boost her business through PR.
Jack Aronson used the power of the taste bud to build a loyal customer base for his Garden Fresh products - he gave away free samples!
Patrick Byrne focused Overstock.com's marketing message on women to build a stand-out online outlet.
Titus Blair gets over 1,000,000 visitors to his website, SwordsOnline.com, and he does a lot of it through targeted promotions.
Robert Wolfe's outdoor-supply retailer, Moosejaw, harnessed the power of the web to supplement its Midwestern brick-and-mortar business with worldwide online sales.
Learen if any waste products can be eliminated or replaced with recyclable alternatives.