“Direct mail marketing doesn’t work!!” “Direct mail marketing is expensive!” Chances are that you’ve said or heard the above statements regarding direct mail marketing many times. But the fact is... Read More
Lead generation starts with self-awareness: knowing what your company does best, and knowing which companies are the right fit for what you sell. There’s much to consider as you evaluate your sweet spot and determine which companies and players to pitch to. Make sure you do your homework and know your target organization’s structure and inner workings. Find the right internal partners with which to align yourself. Each new organization might call for a different pitching method. Once you figure that out, you can focus on building relationships, building trust, and eventually closing sales.
Unearned Revenue is revenue that the company has received in advance of providing the goods or services. Some companies require customer deposits and/or advanced progress payments prior to beginning or... Read More
Looking at cute animal photos on the Internet and Facebook isn’t just fun, it’s good for your health and can boost your productivity, studies say. For Alejandro Russo, it’s also good business.... Read More