Heather Schuck

44 posts
Heather Schuck is a passionate entrepreneur who lives up to her "Lil' Firecracker" nickname. While she may joke about her "fun sized" 5'1″ petite frame or her nationally celebrated 4th of July birthday, she's serious about bootstrapping, inspiring mom entrepreneurs, and the power of content marketing. She is well known for using innovative and cost-effective strategies to secure high profile media placements including mentions on Oprah, The Today Show, Early Show, USA Today, and an appearance on Extreme Makeover: Home Edition. She is an expert in utilizing celebrity product placements as a tool for catapulting sales. Celebrity fans include Demi Moore, Oprah, Britney Spears, Kate Hudson, Angela Bassett, Holly Robinson Peete, Tia Carerre, Lisa Rinna, and Brooke Burke to name a few. Heather Schuck‘s journey into entrepreneurship is a classic rags to riches tale of overcoming all odds. Despite her lack of fashion or business experience, Heather was able to turn her failed eBay hobby into a multi-million dollar company with distribution in national retailers such as Target, JCPenney, and Sears. As an early adopter and believer in the power of community, Heather Schuck has immersed herself in online outreach such as blogging, social media, and video broadcasts since 2003. Her strong identification with the mom audience and sincere appreciation for supporters led to the launch glamaLIFE.com in 2010. She is also the Host of the web series Fit and FearLESS Files that inspires women to overcome mom guilt and embrace their dreams. Recognized as a strong advocate for small business, Heather welcomes the opportunity to help fellow entrepreneurs replicate her successes. She has spent the last seven years as a bootstrap entrepreneur and has developed numerous best practices for working smarter-not harder. As a business coach, Heather can train you to utilize her tactics and strategies while providing heartfelt encouragement and support. Areas covered include business strategy, company branding, leveraging celebrity marketing, social media integration, influencer outreach, achieving marketing ROI, media outreach/PR, creating work/life balance, and optimizing your operations for maximum efficiency. If you are losing hope in your small business and need a seasoned expert with credibility and a proven track record of success, click here to hire her. Heather Schuck can be contacted at [email protected].
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Top 5 Reasons Why You Should Be On Twitter

Without a doubt, one of the hottest things in social media networking these days is Twitter.  The social media and micro-blogging platform was listed as the fastest growing social media application by Neilson’s Media Service...
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Can Cutting Seconds Cut Costs?

As the old saying goes, "Time is Money."  Big retailers such as Gap, Limited Brands, Office Depot, Toys R Us, and the Meijer grocery chain are all jumping on this bandwagon as they try to...
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Marketing to Moms – Key Statistics

The Marketing to Moms Coalition just released their Moms Annual Media Survey 2008.  The group surveyed 1,033 Moms all with children under 18 living at home via an online questionnaire.  Moms currently spend an estimated...
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Economy Got You Down? 9 Things to Do NOW

With the non-stop news reports of Wallstreet's record losses, the rising unemployment rate, and the dismal forecasts for holiday spending, it's easy to become paralyzed with fear of the unknown.  While there may be several...
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Nobody Wants New?

I just returned from the ABC Kids Expo in Vegas this past week.  The show is a children’s industry tradeshow that connects children’s manufacturers with buyers from specialty boutiques, department stores, and chains.  Buyer traffic...
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Working with the Big Boys

Landing a large account can be an exhilarating experience for a young company and you can’t help but daydream about the possibility of “overnight success”.  Just around the corner... redemption for all those long hours...
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Tips for Surviving the Fashion Biz

My children’s clothing line, Glamajama, has been in business for almost five years now.  Throughout those years I’ve seen quite a few designers come and go.  One thing that I have learned is that it...
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Turn Recession Woes into “Wows”

Economists and the media may debate whether we are in a true “recession” or not, but that doesn’t change the fact that sales are down and consumers are pulling back.  I’m certainly not excited about...
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Mommy CEO – Is it Possible?

Six months into launching Glamajama I was driving home from a playgroup with my nine month old son.  I caught Dr. Laura on talk radio telling some frazzled work-at-home Mom that there was no way...