After almost 10 years of studying and working in the fashion industry Kristin Potenti, fashion advisor and clothing designer, is striving to fulfill the needs of women shoppers. She recently launched a website, Self Assured, which educates women about the most common body types and advises what silhouettes look best on those figures. The site also talks about the latest fashion trends for women and what body types they work best on.
Kristin's current endeavor, which officially began in April of this year, is launching the brand Self Assured as a moderately priced, stylish clothing line for confident, sexy, fashion savvy women in their prime.
The largest clothing tradeshow in the U.S. starts officially on Monday August 25 with Sourcing at MAGIC opening Sunday August 24 and I am thrilled to be going!! MAGIC is the preeminent trade event in...
Seeing that I am working from home and still in the first 6 months of starting my business, I am finding professional online communities very helpful. Not only is it an opportunity to learn from others...
When I first decided to start a clothing line I thought I would be able to do the designing, technical specs, patterns, samples, marketing and business administration all myself. Now that I am a few...
The focus of my efforts recently has been to develop my basic size 6 pattern. I do have a basic "sloper" as it is known in the industry that I made from a generic size...
At this stage in the game I am crunching the numbers to ensure that I will not be working for free and actually have a viable business plan. A couple of resources that I am using to...
In the last post I promised to talk about trademarking your brand name and logo. Before delving into the subject I want to make the disclaimer that I am not a lawyer, I am merely an...
When I decided to just go for it and start my clothing line I was very unsure of where to start and what I needed to do legally. Though I realize these topics have been...
My name is Kristin Potenti and I have recently decided to make my passion for fashion a full time career instead of merely a hobby. Over the past 5-10 years I have been studying and...