Lesley University

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Lesley values diversity and inclusion. The university creates a climate that celebrates the worth and dignity of every person. Its classes, programs, and events encourage people to learn from each other.
brand marketing
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The Anatomy of an Effective Brand Marketing Strategy

Brand marketing today is far different from the explosion in the 1960s that came to define modern marketing. Today, everyone from freelance entrepreneurs to Fortune 500 companies can build a personal brand via a digital presence. Those who are savvy know that the key to establishing a brand and its identity is an effective marketing strategy....