Ryan Allis

98 posts
Ryan Allis is the CEO and co-founder of iContact, a leading on-demand email marketing service. As CEO, he's managed iContact from its start in July 2003 to its current size with more than 90 employees and 25,000 customers worldwide. In 2005, Ryan was named by BusinessWeek as one of the "Top 25 Entrepreneurs Under 25." Ryan is also the author book Zero to One Million: How I Built a Company To $1 Million in Sales and How You Can Too, published by McGraw-Hill. As an email marketing expert, Ryan will provide guidance in his blog posts on how to enhance and improve your online marketing campaigns.
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Email Bounces

An important aspect of email marketing is taking the time to organize your contact lists and ensuring that your messages will be delivered with confidence. Today, email marketers are finding many shortcomings in sending out...
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Sustaining Great Customer Relationships

Creating strong relationships with customers through your email marketing campaign is critical for maintaining true customer retention. Getting to know your audience, defining your purpose, and providing incentives to turn prospects into customers will encourage...
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Improving Content in Email Messages

More than half of all email users today are using multiple accounts. Because of this, email marketers believe standard email messages are less targeted to users and are falling on deaf ears. Creating effective content...
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How Accessible are your Emails?

One overlooked aspect of email and online marketing is the topic of accessibility. Many web sites have evolved over the years to become more accessible to people with hearing and visual impairments. In addition, new...
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Building and Managing a Rockstar Team

You developed your business idea, closed on deals with suppliers, ordered your inventory of products, written your business plan, incorporated, and raised the money you need to get started. Now what? Every aspiring entrepreneur should...
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How to Tell if Your Product is Great

Product development is a crucial step in building a company that will produce top sales. Through the years, innovation has been at the core of creating successful business models or new products. The question you...
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Announcing new employees in your newsletters

Once you are able to truly afford it, hiring new employees is a great way to begin or continue expanding your business into a more sustainable company. If you surround yourself with people who both...
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Company events

As a business owner or entrepreneur, one of the best things you can do for your company is to host an event in your local community. We’ve spoken a lot about getting your business’s name...
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Email marketing makes it easy being green

In the past few years, we have seen a dramatic shift in the way we talk about our environment. From heated debates in Congress about amending our energy policies, to the fervor generated by Al...
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Changes in the CAN-SPAM Act

I’ve spoken in the past about the CAN-SPAM Act of 2003 and how it affects email marketers. Congress passed the CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing) to establish guidelines for those...
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Personalizing your messages contd.

In the last post, I discussed the benefits your business can receive by personalizing your email messages. Personalization can be a powerful way to reinforce the connection between your company and your customers. Although a...
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What NOT to do with your email newsletters

I’ve spoken at length about what to say in your email messages to make your company more attractive to your potential customers. I have also discussed ways to improve the look and feel of your...