The Sloan Brothers

50 posts

Jeff and Rich Sloan are company creators, lifelong entrepreneurs and brothers who have helped millions of entrepreneurs pursue success. The duo cofounded StartupNation and authored the acclaimed how-to book, “StartupNation: Open for Business.”

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Taking Your Startup to a Foreign Market

It’s a global village out there, with marketplaces outside American borders beckoning as never before, even to small and startup companies. Technologies such as the Internet and cheap telecommunications truly have shrunk the world to...

byThe Sloan Brothers

September 8, 2006

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The Defining Dozen: #6 – What’s your role going to be?

In Step 3 of "10 Steps to Open for Business," answering the “Defining Dozen” questions is vital to writing a good business plan. The Sloan brothers describe them in detail in StartupNation: Open for Business,...

byThe Sloan Brothers

August 18, 2006

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The Defining Dozen: #12 – What are your key milestones?

In Step 3 of "10 Steps to Open for Business," answering the “Defining Dozen” questions is vital to writing a good business plan. The Sloan brothers describe them in detail in StartupNation: Open for Business,...

byThe Sloan Brothers

August 18, 2006

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The Defining Dozen: #11 – How will you measure success?

In Step 3 of "10 Steps to Open for Business," answering the “Defining Dozen” questions is vital to writing a good business plan. The Sloan brothers describe them in detail in StartupNation: Open for Business,...

byThe Sloan Brothers

August 18, 2006

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The Defining Dozen: #10 – Where’s the startup money coming from?

In Step 3 of "10 Steps to Open for Business," answering the “Defining Dozen” questions is vital to writing a good business plan. The Sloan brothers describe them in detail in StartupNation: Open for Business,...

byThe Sloan Brothers

August 18, 2006

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The Defining Dozen: #9 – How much money do you need and how much will you make?

In Step 3 of "10 Steps to Open for Business," answering the “Defining Dozen” questions is vital to writing a good business plan. The Sloan brothers describe them in detail in StartupNation: Open for Business,...

byThe Sloan Brothers

August 18, 2006

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The Defining Dozen: #8 – How will customers buy from you and how much will they pay?

In Step 3 of "10 Steps to Open for Business," answering the “Defining Dozen” questions is vital to writing a good business plan. The Sloan brothers describe them in detail in StartupNation: Open for Business,...

byThe Sloan Brothers

August 18, 2006

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The Defining Dozen: #7 – Who’s on your team?

In Step 3 of "10 Steps to Open for Business," answering the “Defining Dozen” questions is vital to writing a good business plan. The Sloan brothers describe them in detail in StartupNation: Open for Business,...

byThe Sloan Brothers

August 18, 2006

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The Defining Dozen: #5 – How big is the market and how big will you grow?

In Step 3 of "10 Steps to Open for Business," answering the “Defining Dozen” questions is vital to writing a good business plan. The Sloan brothers describe them in detail in StartupNation: Open for Business,...

byThe Sloan Brothers

August 18, 2006

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The Defining Dozen: #4 – What’s so different about what you offer?

In Step 3 of "10 Steps to Open for Business," answering the “Defining Dozen” questions is vital to writing a good business plan. The Sloan brothers describe them in detail in StartupNation: Open for Business,...

byThe Sloan Brothers

August 18, 2006

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The Defining Dozen: #3 – What model suits you best?

In Step 3 of "10 Steps to Open for Business," answering the “Defining Dozen” questions is vital to writing a good business plan. The Sloan brothers describe them in detail in StartupNation: Open for Business,...

byThe Sloan Brothers

August 18, 2006

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The Defining Dozen: #2 – How does your idea address a need?

In Step 3 of "10 Steps to Open for Business," answering the “Defining Dozen” questions is vital to writing a good business plan. The Sloan brothers describe them in detail in StartupNation: Open for Business,...

byThe Sloan Brothers

August 18, 2006

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The Defining Dozen: #1 – What’s your idea?

In Step 3 of "10 Steps to Open for Business," answering the “Defining Dozen” questions is vital to writing a good business plan. The Sloan brothers describe them in detail in StartupNation: Open for Business,...

byThe Sloan Brothers

August 18, 2006

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How to Ask Suppliers to Help Your Business

As an entrepreneur, it’s easy to let yourself slip into the notion that you’re operating in a lonely silo, or even that to succeed in business, it’s you – and only you – against the...

byThe Sloan Brothers

August 9, 2006

Save money

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4 Ways to Save Money for Your Small Business

When it comes to a small business, a penny saved truly is a penny earned. Continually cutting costs, even in tiny ways, goes directly to your bottom line. And there are more ways to save...

byThe Sloan Brothers

July 27, 2006

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The Juggling Ball Effect: Niche Marketing Tips

Did America need a new twist on juggling balls when we introduced a juggling kit to the U.S. market in 1992? Call us crazy, but we thought it did. We established exclusive rights to import...

byThe Sloan Brothers

July 20, 2006

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What’s a Small Business Server and Do I Really Need One?

Almost every startup business uses computers. And as your new business grows, adding laptops, PDAs and other communication or data devices is almost inevitable. Before you know it, you may reach a point where your...

byThe Sloan Brothers

July 5, 2006

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5 More Tips for a Successful Freelancing Business

In the companion piece to this article, we told you about five important things to help ensure that your freelancing business would be successful. Here, we share five more tips for getting your freelancing business...

byThe Sloan Brothers

June 15, 2006

sole proprietorship

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Is Sole Proprietorship For You?

The day you start acting as a business, you become a sole proprietorship. It’s that simple. And while fast growth and certain higher liability types of businesses might make you want to consider other legal...

byThe Sloan Brothers

June 8, 2006

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Taking Another Page from Grassroots Marketing Success

The number of effective grassroots marketing techniques is limited only by the creativity and innovation of startups who use them. Here are some more tactics that have worked for entrepreneurs like you. Grassroots marketers network...

byThe Sloan Brothers

June 1, 2006