Tom Shapiro

65 posts
Tom Shapiro is CEO and founder of Digital Marketing NOW, which helps clients to maximize their online marketing results. What makes Digital Marketing NOW different is the company's expertise and focus on digital strategy and strategic design. Digital Marketing NOW's services include digital strategy development, website development & design, conversion optimization, SEO, paid search, social media marketing, email marketing & analytics. Follow us on Twitter: @DigitalMN.
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Landing Page Tips – Part Three

This is the third and final post in a three-part series looking at ways that you can create Landing Pages for your website and marketing campaigns that get results. Follow these tips, and see your...
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Landing Page Tips – Part Two

This is the second in a three-part series looking at ways that you can transform your campaign or website Landing Pages into highly effective sales funnels for your business. Follow these tips, and see your...
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Landing Page Tips – Part One

This is the first post in a series covering Landing Page tips to help you improve the performance of your campaign or website Landing Pages. Follow these tips, and see your Landing Pages generate more...
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23 Google Tools for Your Website

Are you aware that Google offers a variety of tools to help you with your website performance and promotion? The pervasive search engine company has a library of information, support materials, blogs, videos and applications...
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5 Killer B2B Digital Strategies

Companies that sell to other businesses (Business-To-Business, or B2B), know that there are certain aspects to their online marketing that take on added importance when compared to Business-To-Consumer, or B2C, online marketing. In order to...
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7 Tips for Better Product Pages

For small businesses that sell products online, creating compelling product pages on your website is critical to driving sales. To that end, here are 7 tips for developing better product pages on your website, leading...
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Website ROI – 5 Secrets to Success

A website that does not drive your small business revenue is a lost opportunity. When building a new website or updating an existing website, many small business owners are focused on the design, technologies (Flash,...
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11 Reasons Your Business Needs a Blog

With social marketing vehicles such as Twitter, Facebook and YouTube all the rage, blogging has become somewhat of a forgotten stepchild. But this doesn’t make sense. Blogging can be one of the most effective marketing...
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The Mid-Year Website Checkup

We're approximately halfway through the year. Do you know how your website is performing? Do you know the site visitor trends? Do you know the most important site fixes or upgrades that need to be...
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Facebook Vanity Usernames…for Facebook Beginners

Heather Nolte notified the StartupNation community last week about Facebook's new offering of vanity URLs (Facebook.com/YourNameHere) for individuals and businesses. Check out her post: Facebook Vanity Username...Get Yours June 13th 12:01am!. Although any individual and...
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Expanding Your Network Through Tweetups

If you are using Twitter, you are "following" a number of Twitter feeds as well as being "followed" by a number. The more you use the service, the more you probably start liking certain feeds...
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19 Ways to Increase Your Website Conversions

How do you increase the ROI of your business website? Simple. Increase your conversion rate. Whether the conversion event on your website is an online purchase or a lead capture, you will positively impact your...
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SPEEDing Your Website Visitors to Checkout

If you sell products or services through your website, speed is critical. People's attention spans online are notoriously limited. That means you need to capture your site visitors' attention and compel them to click through...
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Ready to Make Your Blog Headlines Irresistible?

Want more people to read your blog? Start with the headline. If you can intrigue your audience with tantalizing headlines, your readership should soar. To that end, here are 5 tactics for making delicious headlines...