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Tom Shapiro

65 posts
Tom Shapiro is CEO and founder of Digital Marketing NOW, which helps clients to maximize their online marketing results. What makes Digital Marketing NOW different is the company's expertise and focus on digital strategy and strategic design. Digital Marketing NOW's services include digital strategy development, website development & design, conversion optimization, SEO, paid search, social media marketing, email marketing & analytics. Follow us on Twitter: @DigitalMN.
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7 Ways to Turbocharge Your Blog

Do you want your blog to work harder for your business? If you are looking to increase readership of your business blog, you need to create content that is compelling to your target audience. To...
byTom Shapiro
April 7, 2009
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7 Tips for a Better “Contact Us” Page

You work hard to bring prospective customers to your website. So, once they are on your site, you should work just as hard in answering their questions. In fact, whenever they have a question while...
byTom Shapiro
March 26, 2009
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Internet Marketing: 3 More Quick and Easy Tactics

In my prior post, I listed three quick and easy tactics for effective Internet marketing: Answer Sites, Squidoo and Craig's List. Below, we build upon this list with three additional Internet marketing tactics that you...
byTom Shapiro
March 18, 2009
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11 Reasons People Leave Your Website

You've put a lot of time and effort into building your website. And for good reason -- it's an important part of your marketing portfolio and helps you to build the bottom line. With this...
byTom Shapiro
February 26, 2009
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3 Ways to Get More Sales Out of Your Website Copy

The copy in your small business website enables your prospective customers to hear your voice, to understand your differentiation and to appreciate your value. Therefore, to maximize the sales that your website generates for your...
byTom Shapiro
February 10, 2009
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What You Can Learn from SuperBowl.com

Want your customers to LOVE your website? Then check out SuperBowl.com. There are many things to admire about the site, and just as many things to learn that you can leverage in your small business...
byTom Shapiro
February 3, 2009
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3 Ways to Improve Your Website Today

You should continually strive to improve your small business website in order to maximize the value of the site to your business. But where to start?? To that end, here are three relatively simple steps...
byTom Shapiro
January 27, 2009
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Is Your Website Listening?

Your customers have something to say. Are you listening? Is your website capturing this valuable information? Your small business website is an excellent tool for hearing from your customers and prospective customers, and for engaging...
byTom Shapiro
January 12, 2009
cloud computing
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20 Internet Marketing Trends for 2009

New Year, New Trends     This time of year is refreshing, in that it affords us time to reflect, analyze and develop strategies for our companies for the coming year. For example, now is a...
byTom Shapiro
January 7, 2009
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3 Demographic Trends for 2009

With the new year upon us, it’s an opportune time to take a step back and see the bigger picture of the market landscape and corresponding market opportunities. With that in mind, let’s examine three...
byTom Shapiro
January 3, 2009
overcoming frustration
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The Value of Website Competitive Analysis

Understanding your competition can help your business in many ways. A relatively easy method for learning more about your competition is to scour their websites. But what do you get out of investing time in...
byTom Shapiro
December 2, 2008
Best Cities in France
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Build Big Barriers

Starting a Business If you have just started a business or are thinking of doing so, you have countless issues to deal with in making your company a success. You need to: Develop products and/or...
byTom Shapiro
December 2, 2008
clients
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Automate, Discombobulate, Strangulate

Inefficiency Just about any industry contains inefficiencies. That is, until someone comes along, scratches his head, and decides to do things differently. The problem is that companies and industries become fossilized in the way they...
byTom Shapiro
December 2, 2008
prospects
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Get Personal

If you are a small business looking to beat the competition, try getting personal. No, not personal as in having them over for dinner. Rather, make your website a more personal experience for your customers....
byTom Shapiro
December 2, 2008
greenwashing
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Energize Your Website Engagement

Amazon.com. Dell. Harley-Davidson. Hewlett-Packard. LEGO. Netflix. The Office (TV show). Reebok. Starbucks. Seventh Generation. Stonyfield Farm. Threadless. VIBE. What do these successful brands have in common? Each brand has created a website that engages its...
byTom Shapiro
September 11, 2008
Money
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A Fantastically Fun Website

Meet Jenny. She’s a happy 5 year-old girl with lots of energy, and like most 5 year-olds, she loves toys. Imagine that Jenny is a very good girl, and her mom wants to reward her...
byTom Shapiro
September 11, 2008
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Go Beyond a Product Website

Do you sell products on your website? If so, is your website overly focused on your products? Are you missing a major opportunity to drive much larger and longer-term revenue growth? Visit many retail websites,...
byTom Shapiro
September 11, 2008