VerticalResponse

28 posts

Social Media Marketing: Tips to Get You Started

I attended a presentation today by Clara Shih from Salesforce.com. Clara has a book coming out called The Facebook Era about how businesses are networking, marketing and selling more stuff through social networking apps. We...

byVerticalResponse

February 19, 2009

Practical Advice from Entrepreneur’s Bootcamp

My team visited Scottsdale, Arizona last week as exhibitor and sponsor of the Women Entrepreneurs’ Boot Camp. We had a chance to sit down with organizer, Susan Ratliff, and discussed key marketing tips and business...

byVerticalResponse

February 17, 2009

The Hidden Savings in Timing Lead Generation Tactics

I read an article this morning about the importance of integrating email into lead generation programs. As a long time lead gen specialist, it seems obvious to me to use email as an integral driver...

byVerticalResponse

January 29, 2009

Do Your Email Campaigns Measure Up?

What's Average? One of the most common questions in email marketing is "what's an average response?”, or what's a "good" open, click, bounce rate? Everyone wants to compare their results to the average and validate...

byVerticalResponse

January 26, 2009

How to Email Old Contacts in the New Year

At a recent email marketing workshop, several audience members asked me about old lists of customers or contacts they’ve gathered but have never emailed. Should they email them? Do they need to get permission again?...

byVerticalResponse

January 13, 2009

The Capitalization of Community

Late last year (as if it was so long ago) I attended a keynote presentation featuring Larry Brilliant of Google.org and Malcolm Gladwell author of The Tipping Point. Larry Brilliant shared his inspirational story of...

byVerticalResponse

January 7, 2009

Tips for Creating Effective e-Newsletters

The current holiday season encouraged many small businesses to test out email marketing in 2008. It’s simple, affordable and trackable after all. Maybe you started out with a “thank you for your business” message or...

byVerticalResponse

December 29, 2008

The Fool Proof Marketing Offer

By Erin Jacobs, VerticalResponse Customers often ask me, what are the best offers to use in email marketing programs, or any lead generation program for that matter. The answer, of course, is dependent on a...

byVerticalResponse

December 22, 2008