Google AdWords

How Google AdWords Helps This Startup Drive its Online Sales

When Big Ray’s opened in 1947, founders and veterans Howard Cruver and Glenn Miller were simply trying to sell their surplus U.S. Army gear to hard-working Alaskans who needed it at a price they could afford. Fast forward 70 years, and Big Ray’s is a trusted provider of cold-weather, protective and flame-resistant clothing to outdoor adventurers, electricians, oil workers and everyone else who makes the Alaskan economy run. Now, as Big Ray’s looks to the future, they have their eyes set on another frontier. By leveraging the web and Google tools, they’re expanding their business well beyond the Alaskan border.

“We see an opportunity to grow our business online far outside of Alaska.”

Deanna Miller, Director of Marketing

“Online growth is endless. It’s just a matter of finding the right audience,” says Big Ray’s Director of Marketing Deanna Miller. To keep on growing, Deanna uses AdWords, Google’s advertising program, to find that audience and drive sales. “It’s been a great tool to bring awareness to our brand, both locally and outside the state of Alaska,” she says. “The brands we’ve promoted on AdWords are the biggest sellers on our site.” The company also uses G Suite tools Gmail, Docs, and Calendar to quickly collaborate, clarify, and confirm large orders to outfit entire utility and oil crews. If it gets done in Alaska, it depends on Big Ray’s—and Big Ray’s depends on Google.

Big Ray’s has 85 employees.

“We are an Alaskan company that knows what it takes and has the credibility to live and work in Alaska,” Deanna says. Big Ray’s now employs 85 people, has five locations in Anchorage, Fairbanks, and Kodiak, and is realizing 38 percent annual growth in online revenue. For Deanna, their real success is sharing an independent outdoor lifestyle with the local communities. “Small businesses are very important here. People are still trying to live the American Dream in Alaska,” she says. Chances are good that Big Ray’s will be outfitting those dreams for a long time to come.

For more information on the Big Ray’s case study, visit

Content provided by Google.

Previous Article

Use Livestreaming to Supercharge Your Content Marketing

Next Article
Team dynamics

Improving Team Dynamics in the Workplace

Related Posts
wjr business beat
Read More

WJR Business Beat: Shopify Jump-Starts Starting A Business (Episode 328)

On today's Business Beat, Jeff talks about Shopify, a one-stop shop of resources for people who want to start a business. Tune in to the Business Beat, below, to learn how this subscription-based software can help you set up an online store and sell your products.   Tune in to News/Talk 760 AM WJR weekday...
top Detroit startups
Read More

Top Detroit Startups and Tech Companies to Watch in 2022

Michigan is now the state with the highest growth in VC investment. Now many Detroit startups are on the fast track to growth. Whether it’s new funding, expansions or IPOs, it’s been an eventful year in Detroit startups. Next year is looking even better. Here are the top Detroit startups and tech companies to watch in...
startup success
Read More

How to Achieve Startup Success from Day 1

The decision to take the leap into starting your own business is never an easy one, regardless of your experience or industry. But as venture capital (VC) firms grow, with the average seed deal growing from $1.7 million to $4.6 million in the last decade, more and more people are breaking into the startup ecosystem....
Read More

The Impact of SSL and HTTPS on a Website’s SEO

In today's time, maintaining the security of your website is one of the most important ways to boost SEO and conversions. This also comes after Google announced its intentions to build a more secure internet platform for users. To stay on top of Google's list and rank high, marketers need to ensure that their site...