Calvert Retail

Calvert Retail Draws Customers in with Google AdWords

Eric Brinsfield founded Calvert Retail, a kitchenware business, in 1999, catering to consumers who love to cook, bake, grill and entertain. He’s since expanded to eight stores and three brands—Kitchen & Company, Reading China & Glass, and Southern Season.

“Everyone loves to eat,” says Marketing Manager Stephanie Graves, who describes store visitors as “anyone who loves to cook for their family or invite friends over for drinks, as well as chefs and restaurateurs.” Today, the company uses the power of the web to draw “guests,” as Stephanie and other Calvert Retail employees call them, into their brick-and-mortar stores. “When you walk into one of our locations, it’s like you’re walking into our home. We want you to have the best possible experience.”

“Our web presence gives us authority and helps us build trust with the community.”

Stephanie Graves, Marketing Manager



AdWords, Google’s advertising program, helps Calvert Retail attract consumers searching for a range of cooking and home-entertainment items.

“We just want to show people that there’s a local and relaxing shopping option with friendly, knowledgeable staff,” explains Stephanie. “AdWords lets us do that.”

Their Google My Business listings keep guests up-to-date on all of their stores’ information, especially during holiday seasons. Stephanie notes that the listings are always accurate, which eliminates confusion and builds trust with their communities. They use Google Analytics to measure the success of their online campaigns. “Three clicks, and I have the data I need,” she adds. And G Suite tools, including Gmail, Docs, and Drive, keep internal operations cooking. “Google is very user-friendly. We can jump in and do things without a big learning curve. That’s a huge relief for a small business.”

Calvert Retail has 300 employees.



Calvert Retail is “small, but mighty,” Stephanie says. They host canned-food drives that benefit food banks all across the East Coast and try to support programs that teach kids the importance of nutrition and developing confidence in the kitchen. They plan to open more stores in the mid-Atlantic and southern states and hope their community impact will grow alongside their locations.

“We love to see our stores packed with happy people,” Stephanie says. “It’d be great to share our vast selection of products, company values, and the great things that we do now with everyone.”

For more information on the Calvert Retail case study, visit http://economicimpact.google.com.

Content provided by Google.

Total
1
Shares
Previous Article
The Crowdsourceress

How to Make a Killer Crowdfunding Campaign Video [Book Excerpt]

Next Article
Selfie

Selfie Culture: Branding Your Startup and Engaging with Customers

Related Posts
supply chain
Read More

How to Keep Vendors and Clients Happy During Supply Chain Hiccups

Supply chain breakdowns are happening due to global disruptions, rising costs and increased consumer expectations. Businesses can't always stop supply chain hiccups, but they can learn from them and limit their impact on vendors and clients. How a business responds to a supply chain issue can have far-flung effects. A company that is proactive and...
Read More

The Fear of Commitment: Why ‘No Obligation’ Is Music to Your Customers’ Ears

We live in a world with endless options and opportunities: where to live, where to eat, where to travel. Things to do, things to see… …Things to buy.  With so many options (and many at their fingertips), why would customers want to commit to something? They wouldn’t. And often don’t. After all, having too many...
home-based businesses
Read More

The Value of Home-Based Businesses to Economic Recovery

The challenge of America’s economic recovery, in the wake of the COVID-19 pandemic, is to spread it to every community – and especially those that have been historically excluded. The key to meeting that challenge is to appreciate the civic and economic value of an overlooked resource: home-based businesses. There are about 16 million home-based...
Read More

How to Support Employee Mental Health and Avoid Startup Burnout

When it comes to finding the right job — and staying there — candidates are looking for a lot, especially in a virtual setting. Gone are the days where foosball tables and free snacks constituted benefits. Of course, we still love them, but there has to be more that matters. People are primarily looking to...