Dreamstyle Remodeling

Dreamstyle Remodeling Uses Google AdWords to Market its Services Across the U.S.

Dreamstyle Remodeling began offering remodeling services in 1989, installing window, bath, kitchen and other fixtures from major U.S. manufacturers. The business grew steadily from their original base in Albuquerque to multiple locations across the Southwest, including Santa Fe, Tucson, Phoenix, Prescott Valley, Boise and San Diego.

For years, their primary customers were baby boomers, but founder and CEO Larry Chavez realized that if he wanted to continue growing the business, he would need to start connecting with a younger generation of customers entering the home-buying and remodeling markets. He hired Dawn Dewey as marketing director in 2013. From that point, “we really got heavily into digital,” Dawn says.

“The most important thing we do for marketing is make sure we show up well and correctly on Google.”

Larry Chavez, founder and CEO

Related: GourmetGiftBaskets.com [Google Case Study]

Today, over 25 percent of Dreamstyle’s revenue is generated through the internet. They use AdWords, Google’s advertising program, to market their services to customers across the U.S., and they’re seeing handsome returns.

“It costs us about $100 on AdWords to earn $1,000,” Larry remarks. Google Analytics helps to see which advertising campaigns are working, what content is engaging, and if they need to alter their marketing. Google My Business listings allow them to take customers on a 360-degree virtual tour of their showrooms. G Suite tools like Calendar, Docs and Drive keep their internal operations running smoothly. And YouTube provides a platform for sharing testimonials from satisfied customers. All this successful digital branding, Larry says, “is not only good for selling products, it’s good for recruiting people, which of course is our top priority.”

Dreamstyle Remodeling has 500 employees.

Sign Up: Receive the StartupNation newsletter!

Since shifting to digital, Dreamstyle has added 250 employees to keep pace with their growth. In their 28 years of business, they’ve served 60,000 customers, and a quarter of them are from the past four years alone.

“Google gave us the tools to make our marketing stronger and more sophisticated, which accelerated our growth,” Dawn says.

They are growing 34 percent annually and expect to hit $100 million in sales this year. With plans to open two additional locations, they have their sights set on reaching $250 million by 2020 and hiring another 500 people in the process.

“We think it’s possible,” Larry assures. “And the web and Google tools are going to be critical to that growth.”

For more information on the Dreamstyle Remodeling case study, visit https://economicimpact.google.com.

Content provided by Google.

Related Posts
fund your startup
Read More

5 Tips to Help Grow Your Business with Local Partnerships

Supporting local small businesses isn’t just up to the customers. While Small Business Saturday, Black Friday, and Cyber Monday are all great opportunities for local businesses and customers to come together to support the community,...
brand credibility
Read More

7 Marketing Trends Startups Should Keep Their Eye on in 2023

So much is happening as we head toward 2023. Inflation keeps rising. Supply chains are better, but still unpredictable. And everywhere you look, you see the “Recession or no recession?” debate playing out between experts....
Steve Case book Rise of the Rest
Read More

Steve Case on raising prospects across America, city by city

The following is the preface to “The Rise of the Rest,” in which Steve Case introduces readers to dozens of entrepreneurs whose inspirational stories of struggle and achievement match the most iconic examples of American...