Dreamstyle Remodeling

Dreamstyle Remodeling Uses Google AdWords to Market its Services Across the U.S.

Dreamstyle Remodeling began offering remodeling services in 1989, installing window, bath, kitchen and other fixtures from major U.S. manufacturers. The business grew steadily from their original base in Albuquerque to multiple locations across the Southwest, including Santa Fe, Tucson, Phoenix, Prescott Valley, Boise and San Diego.

For years, their primary customers were baby boomers, but founder and CEO Larry Chavez realized that if he wanted to continue growing the business, he would need to start connecting with a younger generation of customers entering the home-buying and remodeling markets. He hired Dawn Dewey as marketing director in 2013. From that point, “we really got heavily into digital,” Dawn says.

“The most important thing we do for marketing is make sure we show up well and correctly on Google.”

Larry Chavez, founder and CEO



Today, over 25 percent of Dreamstyle’s revenue is generated through the internet. They use AdWords, Google’s advertising program, to market their services to customers across the U.S., and they’re seeing handsome returns.

“It costs us about $100 on AdWords to earn $1,000,” Larry remarks. Google Analytics helps to see which advertising campaigns are working, what content is engaging, and if they need to alter their marketing. Google My Business listings allow them to take customers on a 360-degree virtual tour of their showrooms. G Suite tools like Calendar, Docs and Drive keep their internal operations running smoothly. And YouTube provides a platform for sharing testimonials from satisfied customers. All this successful digital branding, Larry says, “is not only good for selling products, it’s good for recruiting people, which of course is our top priority.”

Dreamstyle Remodeling has 500 employees.


Sign Up: Receive the StartupNation newsletter!

Since shifting to digital, Dreamstyle has added 250 employees to keep pace with their growth. In their 28 years of business, they’ve served 60,000 customers, and a quarter of them are from the past four years alone.

“Google gave us the tools to make our marketing stronger and more sophisticated, which accelerated our growth,” Dawn says.

They are growing 34 percent annually and expect to hit $100 million in sales this year. With plans to open two additional locations, they have their sights set on reaching $250 million by 2020 and hiring another 500 people in the process.

“We think it’s possible,” Larry assures. “And the web and Google tools are going to be critical to that growth.”

For more information on the Dreamstyle Remodeling case study, visit http://economicimpact.google.com.

Content provided by Google.

Total
23
Shares
Previous Article
online marketing

7 Online Marketing Strategies to Grow Your Business Exponentially

Next Article
app

How Startups Can Upgrade Their App Development

Related Posts
revolutionary business ideas
Read More

5 Revolutionary Business Ideas Changing the Startup Landscape

While the pandemic has shaken the world from every corner, it’s also motivated new businesses to think smarter.  From automating mundane processes to satisfying changing customer demands, startups count on agility and creativity to see them through. The fruits of that labor are finally clear as we witness revolutionary business ideas changing the startup world...
S Corporations
Read More

Pros and Cons of Setting Up Your Business Up as An S Corporation

Whether you’re just starting out or if you’re thinking about expanding, you need to consider which legal structure is best for your business. No one option is best for every type of business. In fact, the right choice depends on several factors, including your business goals, the number of owners, and taxation. There are many...
outsourcing
Read More

5 Areas of Your Business You Should Be Outsourcing

Whether you’re just starting a company or you’re growing faster than you thought possible, you need to consider outsourcing. Every business has an area of expertise. And the best businesses know to play to those strengths and outsource the rest. If you want to grow your business in a market more uncertain than ever before,...
the great resignation
Read More

How to Keep Flight-Risk Employees From Joining the Great Resignation

Throughout the last year, a myriad of U.S. employees quit their jobs, leaving many positions unfilled. And today, companies are still struggling to fill positions as we enter the new year. The reasons for the mismatch between labor offering and demand are multifold: People are increasingly handing in their notice because they want a better...