Google Adwords

This Startup Helps Small Businesses Build Brand Awareness with Google AdWords

Partners Bjorn Espenes and Eric Maas founded Finch in 2009 to improve online performance for digital advertisers and grow their profit. They built a software platform specifically to handle large product catalogs and manage retailers’ Google AdWords programs. Their inspiration for the company’s name was the small, adaptive bird species that played an important role in Charles Darwin’s theory of evolution by natural selection. The toughest business challenge for a company like Finch is building brand awareness among prospective clients and separating themselves from “thousands, if not tens of thousands,” of competitors, Bjorn says. “It’s very competitive in the marketplace.”

“We wouldn’t have a business without Google. The only thing we do for customers is work on their Google accounts.”

Bjorn Espenes, Co-founder & CEO

Finch primarily provides expertise in AdWords, Google’s advertising program. They do this by focusing on increasing the campaign quality score while expanding market size for their clients. Their goal is to achieve a “Finch moment,” when a client sees significant growth in online sales or customers. The company has used AdWords for themselves, too, since the beginning. “We need to see a hard return on our advertising budget, which is exactly the same challenge all our customers have,” Bjorn says. In addition, Google Analytics helps them judge online ad performance both for their clients and for Finch. They also use nearly every tool in the Google Apps for Work suite, including Gmail, Google Calendar, Google Docs, and Google Hangouts. They also have a YouTube channel.

Finch has 300 clients worldwide.

The business has 32 employees, with a presence in a dozen countries in Europe, Asia, Australia, and South America. “We’re a very small company relative to our footprint,” Bjorn says. Inc. Magazine listed Finch in 2013 as one of the fastest-growing private companies in America. They aim to continue their rapid growth, which today totals 52 percent annually. Bjorn realizes that their customers “take a leap into our world” and trust Finch to come through for them. “It takes the whole company to produce the moment when the customer realizes what they’ve purchased is actually working,” he says. “That’s a magical moment for us.”

For more information on the Finch case study, visit

Content provided by Google

Previous Article
Engaging website

3 Ways to Build an Engaging Website and Reduce Bounce Rates

Next Article

6 Habits of Highly Effective Leaders

Related Posts
Read More

WJR Business Beat: Color 2022 Packaging Chilled and Subdued (Episode 330)

On today's Business Beat, Jeff says packaging is fundamentally critical and you can't treat it casually if you are serious about your business' success. Tune in to the Business Beat, below, to learn about the colors and styles of packaging trending for 2022:   Tune in to News/Talk 760 AM WJR weekday mornings at 7:11...
Read More

How To Make Your Startup Bankable

You’ve probably heard it countless times: “If you fail to plan, you plan to fail.” While it’s always a great idea to think about your long-term personal goals, this adage is even more applicable if you’re venturing into entrepreneurship. Smart planning can go a long way in making your startup bankable. The U.S. Bureau of...
wjr business beat
Read More

WJR Business Beat: Shopify Jump-Starts Starting A Business (Episode 328)

On today's Business Beat, Jeff talks about Shopify, a one-stop shop of resources for people who want to start a business. Tune in to the Business Beat, below, to learn how this subscription-based software can help you set up an online store and sell your products.   Tune in to News/Talk 760 AM WJR weekday...
top Detroit startups
Read More

Top Detroit Startups and Tech Companies to Watch in 2022

Michigan is now the state with the highest growth in VC investment. Now many Detroit startups are on the fast track to growth. Whether it’s new funding, expansions or IPOs, it’s been an eventful year in Detroit startups. Next year is looking even better. Here are the top Detroit startups and tech companies to watch in...