Prairiebrooke Arts

Google Products Give Prairiebrooke Arts a Strong Digital Presence

In 1990, when the art sales company where she worked went out of business, Brooke Morehead seized the chance to create her own operation. For the first nine months, she ran the business from her basement with help from her husband, Mike, and a part-time framer. After working from a rented office space for seven years, Brooke wanted a retail presence, and moved the company into a 6,000-square-foot auto dealership that dates back to 1928 in historic downtown Overland Park, outside Kansas City. For the last ten years, their daughter Megan Hoban has also been working for Prairiebrooke Arts to help them grow the business. Today they are a regional leader in original art and conservation-framing services for both residential and corporate clients.

“Our use of the Internet has undoubtedly helped us to adapt and evolve.”

Brooke Morehead, Owner

Although framing is a very traditional industry, Prairiebrooke Arts has embraced the web and Google products. They now distribute email marketing campaigns and newsletters, and rely on social media to communicate with current and prospective customers. The business has a strong, new website that they developed in-house, which includes a blog they use to educate and showcase their expertise. Google Analytics helps them keep the site’s content fresh and relevant. YouTube videos introduce visitors to the business as well as to featured artists. Gmail and Google Calendar help the staff to collaborate and keep in touch. Google Maps gives customers a 360-degree panoramic display of the gallery, “from the opening of the front door to the back of the frame shop,” Brooke says.

Prairiebrooke Arts has been in business for 26 years.

Brooke’s approach is working. In 2005 the company was awarded the 25 Under 25® Award by Kansas City publication Thinking Bigger Business and in 2014 was named the Kansas Woman-Owned Business of the Year in Retail. They now have eight employees with plans to add others, and in 2010 they launched an e-commerce sister company, Artsy (, to scale the business, because, “there’s only so far you can go with brick-and-mortar,” says Brooke. With sales up by 20% in 2015 and the future looking bright, she plans to keep learning and using digital solutions. “With the Internet, you can be bigger than you are.”

For more information on the Prairiebrooke Arts case study, visit

Content provided by Google

Previous Article
Employee Productivity

How Small to Medium Businesses (SMBs) Can Boost Employee Productivity

Next Article

Feel Good Foods: StartupNation Radio Interview

Related Posts
Read More

The Role of a Recruiter and HR in Small Business

You’ve launched your business and it’s humming along. Like most entrepreneurs, you wear plenty of hats, including chief human resources (HR) and recruitment officer. Here’s the problem, though: You can’t handle all your employee-related responsibilities forever. If you do, you could find yourself in trouble. The issue isn’t just that you’re going to spread yourself...
Read More

Don’t Quit and Other Lessons from a Wantrepreneur Turned Entrepreneur

I’ve tried many businesses and side hustles over the past 15 years. I’ve mowed lawns, was a DJ at weddings, negotiated real estate deals, started an e-commerce business, and many others. Some of those endeavors made me money, but others didn’t. Now I have a successful digital marketing agency. People often ask me how I...
payroll loan
Read More

The Best Business Loans to Help with Payroll

When faced with the unexpected, coming up with the capital needed to pay employees on time can be challenging. While it’s important to budget and allocate cash accordingly, financial challenges and unplanned costs are common for all businesses. The good news is, there are a variety of small business lending options that can provide you...
fund your startup
Read More

Top 10 Ways to Fund Your Startup

Deciding to start a new business is exciting, but it can be tough to maintain that eagerness throughout the journey, especially when it comes to finding funding for your startup. Funding for any business can be challenging, but for startups, it’s notably more difficult. This is because many traditional business loans require at least one...