Rozalia Project

How the Rozalia Project Uses YouTube for Business

Rachael Miller, her husband, James, and their two Newfoundland dogs visited remote Matinicus Island, off the coast of Maine, for a short vacation in October 2009. They were shocked by the amount of trash that had washed up onto the beach. Rachael spent the first day pulling it all up above the high-tide line. “You hate ocean trash,” James said. “Let’s do something about it.” So they did, by founding Rozalia Project, named for Rachael’s great-grandmother. The nonprofit group protects and cleans the ocean using technology, innovation, solutions-based research, and engaging STEM programs. They focus on urban and coastal waters, specializing in the remote islands and shorelines of the Gulf of Maine, and solving the problem of synthetic microfiber pollution.

“I don’t know how we could possibly expect to solve this problem without the reach that the Internet gives us.”

Rachael Miller, Founder & Executive Director

“We had the Internet in mind from the beginning,” Rachael says. “Knowing that people could go online and get our story straightaway was important.” Rozalia Project soon began sharing their mission via short videos. “YouTube is a pretty spectacular tool for us because it’s so popular, so central, and so easy to integrate across other platforms,” Rachael says. YouTube’s analytics help them understand their video audience, while Google Analytics provides useful insight into their website visitors. The group also began using AdWords, Google’s advertising program, thanks to a grant from Google Ad Grants, which helps them connect with potential volunteers and donors. In addition, volunteers and staff use the Google Apps for Work suite of tools, including Gmail, Google Drive, and Google Docs.

Rozalia Project for a Clean Ocean retrieved 130,000 pieces of trash in the summer of 2015.

Rozalia Project has grown steadily since its inception, thanks in large part to the Internet and technology. They now conduct summer expeditions on a 60-foot sailing research vessel, American Promise, with remotely operated vehicles (ROVs) to work on the sea floor. Numerous volunteers assist two year-round employees and a summer captain or two. The group cooperates with such partners as the University of Georgia and the National Oceanic and Atmospheric Administration (NOAA) to track and retrieve ocean debris, and as many as 30,000 people enroll in their online education program. Rachael could scarcely have imagined it all while cleaning that lonely beach at Matinicus Island. “That’s what we want,” she says. “We want impact.”

For more information on the Rozalia Project case study, visit

Content provided by Google

Previous Article
Tax season

Take the Stress Out of Getting Your Startup Ready for Tax Season

Next Article
Funding alternatives

8 Funding Alternatives to Consider for Your Startup

Related Posts
virtual assistant
Read More

How Virtual Assistants Can Benefit Startup Leaders

According to venture capitalist Bill Trenchard of First Round Capital, the average startup founder "works about 300 days a year, 14 hours a day." He should know. Trenchard cofounded and led three companies and, as a VC, advises hundreds of startups. "Looking at the schedule of a typical CEO, a full 70 percent of that...
Read More

9 Signs Your Business Needs Rebranding

When you've run a business for quite some time, it can be tempting to update the look and feel of your visual brand identity because you believe it’s the same-old-same-old. By rebranding, you might think that it can freshen your business and even give it a new life. But rebranding isn’t for always necessary. It’s...
succession planning
Read More

Your Business Legacy: Why Succession Planning Is a Crucial Step in Estate Planning

Running your own business is a mammoth task and a considerable investment. Statistics have consistently shown that small business owners have to work longer and harder than the average employee. So, after dedicating so much time and energy to building up a company, it’s crucial to protect it should the worst happen. Almost all of...
Read More

WJR Business Beat: We’re Spending Even More Time Online (Episode 411)

In today's Business Beat, Jeff tells us consumers are spending more time online and explains what businesses need to do to reach them. Tune in below for more details on how digital use has changed with the pandemic:   Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business...