Trees n Trends

Furniture and Gift Retailer Re-Energizes its Sales with Google AdWords

Glen Arterburn knew he was in for hard work when he took over the Chief Marketing Officer position for Trees n Trends in early 2012. Since the company’s founding in the early 1990s, the outdoor-furniture-and-gift retailer had been steadily expanding across the Southeast with a unique business model: showcasing high-quality, brand-name patio furniture alongside discount home decor and seasonal products. As the company’s growth plateaued, however, Glen needed to prove to his team that shifting the company’s TV and newspaper advertising to a digital strategy could re-energize sales.

“When I started, 100 percent of our marketing was with TV and newspapers. Today, almost 100 percent of it is digital.”

Glen Arterburn, chief marketing officer

Glen wasted no time transforming into a viable e-commerce platform and a valuable source of revenue. Using AdWords, Google’s advertising program, Trees n Trends attracted potential customers to the site when they searched online for outdoor patio furniture. “We went from zero to more than a couple million dollars in online sales a year, and that was primarily through AdWords,” he says. Google Analytics gave him information and insights into how the company’s site and advertising campaigns were doing in order to make them even better. Glen also created a YouTube channel that provides customers with home decorating ideas, product highlights, and tutorials. This not only helped share the company’s story, but also strengthened their credibility among home decor enthusiasts.

Trees n Trends has 170 employees.

“Today, Google is responsible for driving almost 100 percent of our website traffic,” says Glen. And that’s driving company growth again. Trees n Trends now operates 10 retail store locations in Kentucky, Tennessee, Missouri, and Alabama and has hired additional staff to help with their digital marketing and online sales. Through AdWords and YouTube, they’ve increased their website traffic from an average of 15,000 to over 80,000 user sessions per month. And nearly all of their past five years’ online revenue can be attributed to digital marketing. “It was hard work,” says Glen. “But when we turned to AdWords, the traffic, and in turn the sales, started to flow pretty quickly. I’m very satisfied with the results and, more importantly, my boss is now sold on digital too.”

For more information on the Trees n Trends case study, visit

Content provided by Google.

Previous Article

Stay on Top of Business with This 10 Step Checklist for Your Startup

Next Article
Facebook ads

3 Simple Steps to Measure the ROI of Facebook Ads

Related Posts
Read More

Entrepreneurs: How to Focus Ruthlessly and Win in 2022

New and aspiring entrepreneurs often fall victim to impatience and imperfection. When something’s not working perfectly to their standards (or worse, fails), they take it personally and don’t know how to move on to better iterations after the setback. But that’s what startup life is all about. To win, you have to learn how to...
trade show event booth
Read More

5 Ways to Make Your Trade Show Event Booth Stand Out

Creating a winning trade show stand can be the difference between a lackluster event for your business or a year full of potential leads. Before you can build a rapport with potential customers at an exhibition, you need to first attract them to your stand. Getting your booth to pop amid the competition can feel...
Read More

How to Motivate Your Team Using Milestone Charts

When planning and tackling a project, there are a variety of ways to help your team stay on track. You can keep a list, create a Kanban board, or use other organization resources. Another popular method is to focus on reaching your project milestones. Milestones are important steps that need to be completed to finish...
Read More

4 Ways Business Owners Unknowingly Drain Their Monthly Budget

As an entrepreneur, you likely have a set monthly budget that consists of all of the overhead costs needed to keep your enterprise running smoothly. For example, your budget may include payroll for employees and freelancers, payments for Internet service and cloud-based project management software, rent for an office space, etc. It is paramount that...