Tuft & Needle

How This Self-Funded Brand Reaches Customers Through YouTube [VIDEO]

About Tuft & Needle

We’re best friends from college. We were inspired to start Tuft & Needle after having terrible mattress-shopping experiences: high prices and hidden markups, pushy salespeople and poor quality. Our goal was really to change the industry. With limited self-funding, we pioneered the concept of a universally comfortable mattress – one single mattress shipped in a box, at a fair price.


Related: Wichita Furniture [Google Case Study]

What we did

Video was the most powerful way to show the stark difference between our authentic approach and the traditional mattress industry’s gimmicks. And video ad targeting helped us reach likely customers – people visiting our website, looking for real estate or doing searches like “best mattress.” Starting on a budget of just $50 to $100 a day, we now dedicate half of our Google advertising to YouTube – it gets results.


Sign Up: Receive the StartupNation newsletter!

For more information on the Tuft & Needle video case study, visit https:/www.youtube.com.

Content provided by Google.

Total
0
Shares
Leave a Reply
Related Posts
Read More

How to Calculate Annual Gross Income: A Step-by-Step Guide

Understanding your financial health starts with one critical figure: your annual gross income. This isn't just a number; it's a reflection of your earning power and plays an important role in shaping major decisions.  Whether...
Read More

50 Soap Business Name Ideas

A soap business name can reflect your brand’s values and impact how customers remember your company. A name can be memorable, make people smile, and establish goodwill for the soaps that you sell. Picking the...