Tuft & Needle

How This Self-Funded Brand Reaches Customers Through YouTube [VIDEO]

About Tuft & Needle

We’re best friends from college. We were inspired to start Tuft & Needle after having terrible mattress-shopping experiences: high prices and hidden markups, pushy salespeople and poor quality. Our goal was really to change the industry. With limited self-funding, we pioneered the concept of a universally comfortable mattress – one single mattress shipped in a box, at a fair price.



What we did

Video was the most powerful way to show the stark difference between our authentic approach and the traditional mattress industry’s gimmicks. And video ad targeting helped us reach likely customers – people visiting our website, looking for real estate or doing searches like “best mattress.” Starting on a budget of just $50 to $100 a day, we now dedicate half of our Google advertising to YouTube – it gets results.


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For more information on the Tuft & Needle video case study, visit http:/www.youtube.com.

Content provided by Google.

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