Tulane's Closet

Learn How This Startup Doubled its Sales with YouTube Advertising [VIDEO]

About Tulane’s Closet

Working in veterinary hospitals for years, I was always asked by clients for an alternative to those plastic cones dogs wear after surgery. They can create more problems for the dogs, from bumping into things to trouble eating or drinking, even sleeping. That’s when my concept began for Cover Me By Tui, a breathable, one-piece post-surgical pet garment. We always say, “They’re cute with a purpose.”

What we did

Video lets us show potential customers why my alternative is a better choice for their dogs. They can see how it works, how to put it on, how comfortable and practical it is. And video ad targeting helped us reach the right customers – people searching for pet supplies, veterinarians and dogs. We now sell to over 500 veterinarians across the U.S. and the world, and have nearly doubled our sales each year since starting on YouTube.

Sign Up: Receive the StartupNation newsletter!

For more information on the Tulane’s Closet video case study, visit http:/www.youtube.com.

Content provided by Google.

Previous Article

The Quickest Ways to Fund Your Startup

Next Article

Why it Never Pays to Be a Jackass: In Business and Life [Opinion]

Related Posts
Read More

The Role of a Recruiter and HR in Small Business

You’ve launched your business and it’s humming along. Like most entrepreneurs, you wear plenty of hats, including chief human resources (HR) and recruitment officer. Here’s the problem, though: You can’t handle all your employee-related responsibilities forever. If you do, you could find yourself in trouble. The issue isn’t just that you’re going to spread yourself...
Read More

Don’t Quit and Other Lessons from a Wantrepreneur Turned Entrepreneur

I’ve tried many businesses and side hustles over the past 15 years. I’ve mowed lawns, was a DJ at weddings, negotiated real estate deals, started an e-commerce business, and many others. Some of those endeavors made me money, but others didn’t. Now I have a successful digital marketing agency. People often ask me how I...
payroll loan
Read More

The Best Business Loans to Help with Payroll

When faced with the unexpected, coming up with the capital needed to pay employees on time can be challenging. While it’s important to budget and allocate cash accordingly, financial challenges and unplanned costs are common for all businesses. The good news is, there are a variety of small business lending options that can provide you...
fund your startup
Read More

Top 10 Ways to Fund Your Startup

Deciding to start a new business is exciting, but it can be tough to maintain that eagerness throughout the journey, especially when it comes to finding funding for your startup. Funding for any business can be challenging, but for startups, it’s notably more difficult. This is because many traditional business loans require at least one...