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Attract New Customers
385 posts
Affordable Digital Marketing Strategies for Cash-Strapped Startups
Once your new business is up and running, you need to find ways to advertise to your potential…
The Most Effective Ways to Optimize Your Blog Content for Conversions
When thinking about conversions and conversion rate optimization, we often contemplate product and service pages. After all, they…
5 Strategies to Turn Around a Program Launch That Isn’t Working
If you’re a few days into your program launch and you’re disappointed by lack of results, don’t waste…
How Local Search Marketing Can Generate a Surge in Offline Sales
Today, more customers are online than ever before and they’re taking the digital approach in finding what they…
10 Ways to Promote Your Small Business Awards to Get More Customers
Winning an award is an excellent indication that you and your business are doing something right. Public recognition…
Consumer Behavior in the New Normal: How to Better Serve Your Customers
Due to the pandemic, changes in consumer behavior have emerged across all areas of our lives. For example,…
3 Powerful Ways to Build Social Proof and Make Your Business Stand Out
In a world where we can’t take our eyes off the internet or our hands off our phones,…
2021 Marketing Trends to Grow Your Business
When it comes to marketing your small business, there are many different avenues you can take. To help…
WJR Business Beat with Jeff Sloan: Rising Concerns For Consumer Data Privacy (Episode 281)
On today’s Business Beat, Jeff discusses today’s concerns among consumers regarding data privacy, and how this impacts small…
How Philanthropy Can Create an Impact for Your Business Beyond Profits
Philanthropy. Corporate giving. Social responsibility. These are a few of the different terms that are used by businesses…
WJR Business Beat with Jeff Sloan: Time To Take TikTok Seriously For Your Small Business Marketing (Episode 278)
On today’s Business Beat, Jeff discusses TikTok’s growing role in the digital marketing world, and why small businesses…
6 Essential Web Design Elements to Boost Your Website’s Conversions
As a business owner, the primary goal of your website is to convert visitors — whether the conversion…
How to Set Expectations in a Business Partnership to Ensure Success
It’s an exciting moment in the life cycle of a startup when an entrepreneur decides to establish a…
WJR Business Beat with Jeff Sloan: Consumer Spending Increasing in Summer 2021 (Episode 269)
On today’s Business Beat, Jeff discusses the rise in consumer spending, with a reported 1% increase in personal…
5 Ways Programmatic Advertising Can Benefit Your Brand in 2021
Programmatic advertising is the automated buying and selling of digital ads in real time. It can be used…
Pop-Up Shops Are on the Rise in 2021: Here’s How They Can Boost Your Brand
Pop-up shops are temporary storefronts that allow brands to connect with their customers in a brick-and-mortar space for…
3 Detroit Entrepreneurs Share Keys to Success on StartupNation Radio
On this week’s episode of StartupNation Radio, Jeff talks to three Detroit entrepreneurs: Brad Baxter and Jacob Zuppke…
WJR Business Beat with Jeff Sloan: Small Business Marketing 101 Requires SEO (Episode 265)
On today’s Business Beat, Jeff talks to Shay Berman, founder and president of marketing company Digital Resource and…
WJR Business Beat with Jeff Sloan: 3 Companies Now Get 50% of All U.S. Ad Spend (Episode 264)
On today’s Business Beat, Jeff discusses how three companies alone receive half of all U.S. ad spend: Google,…
4 Tips on How to Identify and Attract Your Ideal Customer
One of the keys to successfully scaling a business is being able to find and identify your ideal…