Cutting Edge Business Cards is a veteran-owned business that produces high-quality print and design products. “A business card is like a handshake,” says co-founder Jamie Kadavy. “It should be strong and sturdy.” Since their founding in 2013, the Omaha-based company has relied on their Internet presence not only to spread the word around the region, but to draw clientele from other states and even other countries. “Truly, as a small business, we have found a national presence,” Jamie says.
“The Internet allowed us to grow in ways not possible even five years ago.”
Jamie Kadavy, Partner & Co-founder
Google My Business has helped power the company’s rapid, triple-digit growth. Most customers find them via their Google business listing, which appears on Google Search and on Google Maps. “Three-quarters of all our search engine traffic originates from Google,” Jamie says. AdWords, Google’s advertising program, lets Jamie target specific markets. “One of the greatest things about AdWords is I can pick what type of audience I’m looking for, where I want them to be located, and specific keywords I want to pursue,” he says. Google Analytics provides detailed information on customer traffic (sales come from as far away as Alaska, Hawaii, and Germany), while Google Search Console helps Jamie keep the website tuned up and responsive to customers’ needs.
Cutting Edge Business Cards had a 700% increase in revenue from 2014 to 2015.
They now serve 1,200 customers and the business shows no signs of slowing down. “It doesn’t matter if they’re a multimillion-dollar customer or a startup company, we provide the same service for each individual,” Jamie says. His a-ha! moment came when a client landed $8 million in business by handing out just eight business cards. “My business partner, Troy, and I joke that each of those cards is worth $1 million.” Jamie plans to expand company promotions using Google+ and YouTube as they strive to become a nationally recognized brand. “We’ve integrated Google into our daily operations,” he says. “We can directly attribute our success to our online presence.” His advice to other small businesses? “You’ve got to get on Google My Business.”
For more information on the Cutting Edge Business Cards case study, visit https://economicimpact.google.com.
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