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5 Ways Programmatic Advertising Can Benefit Your Brand in 2021
Programmatic advertising is the automated buying and selling of digital ads in real time. It can be used…
Pop-Up Shops Are on the Rise in 2021: Here’s How They Can Boost Your Brand
Pop-up shops are temporary storefronts that allow brands to connect with their customers in a brick-and-mortar space for…
3 Detroit Entrepreneurs Share Keys to Success on StartupNation Radio
On this week’s episode of StartupNation Radio, Jeff talks to three Detroit entrepreneurs: Brad Baxter and Jacob Zuppke…
WJR Business Beat with Jeff Sloan: Small Business Marketing 101 Requires SEO (Episode 265)
On today’s Business Beat, Jeff talks to Shay Berman, founder and president of marketing company Digital Resource and…
How Local Search Marketing Can Generate a Surge in Offline Sales
Today, more customers are online than ever before and they’re taking the digital approach in finding what they…
WJR Business Beat with Jeff Sloan: 3 Companies Now Get 50% of All U.S. Ad Spend (Episode 264)
On today’s Business Beat, Jeff discusses how three companies alone receive half of all U.S. ad spend: Google,…
The 7 Most Effective Ways to Optimize Your Blog Content for Conversions
When thinking about conversions and conversion rate optimization, we often contemplate product and service pages. After all, they…
4 Tips on How to Identify and Attract Your Ideal Customer
One of the keys to successfully scaling a business is being able to find and identify your ideal…
How SEO Can Help You Future-Proof Your Startup
If the pandemic taught us anything, it’s that entrepreneurs must be prepared to pivot. Success is never guaranteed,…
WJR Business Beat with Jeff Sloan: Back-to-School Spending is Booming This Summer (Episode 261)
On today’s Business Beat, Jeff discusses back-to-school spending, with estimates of $37.1 billion on elementary through high school…
WJR Business Beat with Jeff Sloan: In Post-Pandemic Era, Consumer Trust Drives Sales (Episode 260)
On today’s Business Beat, Jeff discusses a new study from Avionos, which finds that consumer trust is more…
To Succeed in Doing Business Online, You Must Master These 3 Areas
Hockey legend Wayne Gretzky once said, “I skate to where the puck is going to be, not to…
WJR Business Beat with Jeff Sloan: Brick-and-Mortar Stores Likely to Survive Pandemic (Episode 257)
On today’s Business Beat, Jeff discusses brick-and-mortar stores, which are thriving despite the pandemic and an overwhelming surge…
WJR Business Beat with Jeff Sloan: Mobile Advertising is Booming in 2021 (Episode 256)
On today’s Business Beat, Jeff discusses the recent growth of mobile advertising, causing 66% of marketers to increase…
What is Social Audio and How Can it Boost Your Business?
We’re entering a new golden age — one of social audio. Talking and tuning into discussions on social…
WJR Business Beat with Jeff Sloan: Travel Sector Rebounding in State of Michigan (Episode 255)
On today’s Business Beat, Jeff discusses the expected resurgence in the travel sector in Michigan post-pandemic economy. Revenues…
WJR Business Beat with Jeff Sloan: Put the Concept of FOMO to Work for Your Business (Episode 254)
On today’s Business Beat, Jeff discusses the fear of missing out, or FOMO, and how it can be…
WJR Business Beat with Jeff Sloan: Amazon Prime Day Sales Results (Episode 253)
On today’s Business Beat, Jeff discusses the results of Amazon Prime Day, which saw $11.19 billion in overall…
StartupNation Radio: Entrepreneurs Share How to Make it Big on Amazon
On today’s Amazon-themed episode of StartupNation Radio, Jeff is joined by co-host Matt Damman. Together, they talk with…
6 Types of TikTok Content That Will Help Your Startup’s Videos Go Viral
Juggling tasks is key for entrepreneurs, especially when it comes to selecting priority marketing channels. For many new…