Researching a competitor's business you can validate and learn if your idea is a viable business opportunity. The research should yield possible pitfalls, job openings, which may reveal their future plans and directions and so much more. In the end use the information you learn to make your own business plans and improve your products and services to help you become and grow into a successful startup business.
Social marketing is not the secret to unlocking millions in revenue. Rather, it’s an inexpensive, useful way to connect with your customers and tap into new markets. Read why you should add social media to your marketing mix.
Competition in the restaurant industry has never been this intense, consumers have never been this sophisticated and technologies have never moved this fast. This confluence of trends has led to... Read More
Many brands and retailers will be facing Christmas with a mixture of excitement and fear: excitement for all the sales opportunities the season brings, and fear for falling profit margins,... Read More
Starting a blog to generate sales leads not only grows your business, but brings you in touch with the customer and their needs. Stick with these three recommendations and you will get better lead generation results from your blog!
Entrepreneur Creates Global, Vitamin Supplement and Skincare Business As entrepreneurs, we all know the road to business success is full of challenges. No one knows this better than Warren Matthews,... Read More
Rather than blaming others when your business experiences a setback or doesn't impress investors, look inward to assess the problem, advises Erik Severinghaus, founder and CEO of SimpleRelevance. Rejection is a natural part of the entrepreneurial process, so you might as well prepare for it and learn what you can
Argumentatively sales is the lifeblood of a company. However, if not properly staffed and managed the sales department can also be a liability. A salesperson’s behavior can influence the market’s... Read More
New dining customers are delivered in a host of ways in our digital age, but despite all the noise about foodie websites and mobile apps, traditional direct marketing still delivers a great result for restaurants. Before consumers decide where to dine next weekend, which of the following do you suppose they are most likely to do?
Starting a business takes a good idea and a passion to see it through, but it also takes the ability to sell. Whether you’re selling your product to a customer, your service to a corporation or your idea to an investor, an entrepreneur needs to be a sales superstar … except that many feel they are not.
Lead generation starts with self-awareness: knowing what your company does best, and knowing which companies are the right fit for what you sell. There’s much to consider as you evaluate your sweet spot and determine which companies and players to pitch to. Make sure you do your homework and know your target organization’s structure and inner workings. Find the right internal partners with which to align yourself. Each new organization might call for a different pitching method. Once you figure that out, you can focus on building relationships, building trust, and eventually closing sales.
If the company has the internal structure to provide formalized sales training (or the money to invest in outside consultants), the company can afford to hire inexperienced sales people. One... Read More