Marketing and PR Tips from a Successful Entrepreneur – An Interview with Bentley Charlemagne of www.myqme.com As an entrepreneur, it’s important to know about all of the various, marketing and... Read More
Powerful negotiating can be the difference between the success or failure of your business. Business owners often bristle when they even consider the word “negotiate”. You may even be bristling... Read More
Small towns are inherently entrepreneurial. Family owned businesses support the local community rather than the typical big city retail chains. I grew up in a small rural community with approximately... Read More
Argumentatively sales is the lifeblood of a company. However, if not properly staffed and managed the sales department can also be a liability. In smaller organizations, the sales department is... Read More
When I first started Generation Citizen, as a senior at Brown, my primary concern with making it a full-fledged non-profit was fundraising- I had no idea how to do it, and the concept seemed terrifying to me
The marketplace - and its relationship to your product - is organic, forever evolving and morphing, oftentimes in ways that neither the marketer nor the end user anticipated, intended or even recognizes. The only way to assess that relationship accurately is to walk in the target’s shoes, get on the ground level with them and understand the challenges they face, the rewards they seek and experience what it really is that drives them to purchase and to embrace your product.
On a recent trip to Breckenridge, Colorado I found myself standing at a three-way intersection that consumers often encounter when making a purchasing decision. That intersection consists of price, convenience, and service.... Read More