topic: Get More Sales

Negotiate Your Heart Out, Baby!

18 Mar 2014
Powerful negotiating can be the difference between the success or failure of your business.  Business owners often bristle when they even consider the word “negotiate”.  You may even be bristling...
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Create a Selling Organization

25 Nov 2013
Argumentatively sales is the lifeblood of a company. However, if not properly staffed and managed the sales department can also be a liability. In smaller organizations, the sales department is...
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Understanding Your Market

14 Aug 2013
The marketplace - and its relationship to your product - is organic, forever evolving and morphing, oftentimes in ways that neither the marketer nor the end user anticipated, intended or even recognizes. The only way to assess that relationship accurately is to walk in the target’s shoes, get on the ground level with them and understand the challenges they face, the rewards they seek and experience what it really is that drives them to purchase and to embrace your product.