For bootstrapping startups, developing and implementing the right selling tactics can mean the difference between long-term success and immediate failure. Many budding businesses fall into the trap of trying to...Read More
A customer’s feedback about your restaurant is crucial to your success. After all, how are you going to know if your staff is doing the right things, for the right reasons unless someone is observing them?
When businesses start to consider ways to use and collect data, many consider the benefits of a loyalty program. Sometimes referred to as a “consumer rewards program,” these plans establish...Read More
The beginning of the year is a great time to think about your annual promotional plan. When will you offer themed sales? On traditional nationally celebrated holidays, shopper holidays like Black...Read More
The marketplace - and its relationship to your product - is organic, forever evolving and morphing, oftentimes in ways that neither the marketer nor the end user anticipated, intended or even recognizes. The only way to assess that relationship accurately is to walk in the target’s shoes, get on the ground level with them and understand the challenges they face, the rewards they seek and experience what it really is that drives them to purchase and to embrace your product.