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Increase Referrals
65 posts
2021 Marketing Trends to Grow Your Business
When it comes to marketing your small business, there are many different avenues you can take. To help…
The Importance of Authority Link Building for Startups
In order for a website to rank well in Google search, numerous factors come into play. Amongst these…
5 Common Mistakes Startups Make with Facebook Ads
There are a lot of new and small companies that rely on Facebook as a cornerstone of their…
How to Promote Your Business to Local Customers Using Google My Business
Google My Business (GMB) is a free business listing service provided by Google that helps businesses showcase who…
A Step-by-Step Guide to Generating Local Leads with Google My Business
Why is Google My Business (GMB) important for startups and small businesses? In today’s COVID-19 world, getting visibility…
10 SEO Tips and Tactics to Improve Communication During COVID-19
We are amidst an unprecedented global pandemic that requires companies to provide both creative and logical solutions to…
A Beginner’s Guide to SEO: Common SEO Metrics
“What gets measured gets managed,” Peter Drucker said in his 1954 book, “The Practice of Management.” When it…
How to Stay Top of Mind and Boost Referrals in Any Business
Referrals are the highest compliment to your business — but it takes work to get them. There’s a…
4 Ways Micro-Influencers Get Results for New Brands
In the old days of marketing, everything was so much more simple and direct. Companies bought ads for…
How You Can Be a Neighborhood Champion on Small Business Saturday
Are you ready to #ShopSmall? This year, Small Business Saturday falls on November 24, 2018. While the holiday…
SoulCycle Co-Founder on Riding Out Rapid Business Growth
The following is adapted from “Riding High,” copyright © 2018 by Ruth Zukerman. First hardcover edition published October…
Conversation Marketing: Take Advantage of User-Generated Content
The following is adapted and reprinted with permission from Career Press, an imprint of Red Wheel/Weiser. “Conversation Marketing”…
How to Tap Into the Rise of Micro-Influencers
An updated approach to influencer marketing is making its way around the social media scene that benefits smaller…
Should Millennial Entrepreneurs Work With Outside PR Firms?
It’s important to look at your expectations versus reality when it comes to working with an outside public…
4 Tools to Maximize Your Time at This Year’s Startup Conferences
“Learn all you can and develop all the tools you can for your toolbox — you never know…
Why the Art of Calling Isn’t Dead (Especially for a Startup)
We are in a day and age where the lines of communication are always open, even if you…
The Content Marketing Strategy You Need to Reach New Customers
You’ve had the summer to work on your business, and now you’re ready to dive into your content…
How One Entrepreneur Uses Influencers to Help Apps Gain Traction
While most college students prefer to spend their downtime at toga parties, Victor Ricci went about things differently. Like…
7 Steps to Implementing a Successful Referral Program
When it comes to marketing, there is no technique more effective than the power of the referral. Referrals…
Holiday Season: 7 Ways to Knock Your Customers’ Socks Off
While you should be working to dazzle your customers year round, the holiday season represents a significant opportunity for…