Before the growth of the internet, influencer marketing wasn’t a viable option for the vast majority of businesses. While major brands had the reputation and budget to turn celebrities into...Read More
A brand that only communicates with its consumers via massive one-way media is having a monologue and may not be heard actively by its audience. Incorporating interactive marketing tools can improve communication with your audience.
Starting a blog to generate sales leads not only grows your business, but brings you in touch with the customer and their needs. Stick with these three recommendations and you will get better lead generation results from your blog!
Starting a business takes a good idea and a passion to see it through, but it also takes the ability to sell. Whether you’re selling your product to a customer, your service to a corporation or your idea to an investor, an entrepreneur needs to be a sales superstar … except that many feel they are not.
The marketplace - and its relationship to your product - is organic, forever evolving and morphing, oftentimes in ways that neither the marketer nor the end user anticipated, intended or even recognizes. The only way to assess that relationship accurately is to walk in the target’s shoes, get on the ground level with them and understand the challenges they face, the rewards they seek and experience what it really is that drives them to purchase and to embrace your product.