Mercury Promotions & Fulfillment has provided a range of marketing services to enhance and extend their customers’ brands since 1996. They offer everything from branded merchandise and fulfillment services, to...Read More
New cloud computing companies can help you cut costs and rapidly scale your business for launch, rapid expansion or even franchising. Help ensure your business is free to redirect its resources...Read More
The following is an excerpt from “Vaporized: Solid Strategies for Success in a Dematerialized World” (LifeTree Media, 2015) by Robert Tercek: Apart from the addition of stainless steel brewing vats,...Read More
I was recently interviewed by Joel Pilger of RevThink on what I would tell agencies looking to get into TV. In listening back, I might sound overly pessimistic about traditional linear media. Let...Read More
Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. What's yours?
While the excitement of a good idea and the technological challenge of implementing it can be exhilarating, neglecting the related business aspects can be a costly and sometimes fatal mistake. This is especially true when the idea and technology are dependent upon the use of content owned by others. Failure to pay or otherwise acquire the rights to use of someone else’s content where such use is central to the success of the venture, can not only cost the venture substantial amounts of money in litigation, but can be destructive of the entire business. But entrepreneurs who are considering such risks may be surprised to learn how many options exist that do not require a full and immediate payment.