topic: Leverage Business Technology

Making Deals with Copyright Owners: How Tech Entrepreneurs Can Postpone Expensive Payments

13 Oct 2014
While the excitement of a good idea and the technological challenge of implementing it can be exhilarating, neglecting the related business aspects can be a costly and sometimes fatal mistake. This is especially true when the idea and technology are dependent upon the use of content owned by others. Failure to pay or otherwise acquire the rights to use of someone else’s content where such use is central to the success of the venture, can not only cost the venture substantial amounts of money in litigation, but can be destructive of the entire business. But entrepreneurs who are considering such risks may be surprised to learn how many options exist that do not require a full and immediate payment.

Taobao: a key to the China market?

03 Oct 2014
Focus on the best strategy to enter online shopping market in China, through a Taobao shop. See see why a Taobao shop is an excellent tool to establish a brand in China and how it should be used.