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Maximize Your Marketing
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maximize-your-marketing
Leading with Authenticity: How to Become and Remain an Authentic Brand
The following is excerpted from “Make It Don’t Fake It” by Sabrina Horn (2021), ISBN 978-1523091492, with permission…
How to Establish Yourself as a Thought Leader in Your Industry
When asked “who are you?” you might answer the question by saying “I’m a business owner” and sharing…
Stop Trying to Sell to Everyone: Here’s How to Find Your Target Audience
Every year, amazing businesses fail simply because the people who would buy from them (their target audience) didn’t…
10 Negotiation Techniques to Make You a Better Entrepreneur
Negotiation techniques need to be honed when you're a small business owner - it may be one of your most important skills as you work to create the most value possible for your startup business.
5 Tricks That Will Boost Your LinkedIn Company Page
How often do you update your LinkedIn company page? Many successful entrepreneurs utilize the professional networking platform to…
The 4 Key Steps to TikTok Success for Startup Brands
With over 680 million active users worldwide, TikTok has become a force to be reckoned with. It’s offered…
4 Ways to Boost Brand Awareness and Earn More Sales with Email Marketing
As an entrepreneur, you likely rely on email every day. You send transactional messages and make sure your…
5 Changes in Paid Advertising You Need to Know about Today
Any seasoned digital marketer will tell you the industry is always changing. The dynamic nature of online paid…
Boost Your Customer Retention by Implementing These 5 Digital Marketing Trends
There is no denying the COVID-19 pandemic has clearly altered consumer behaviors, and in some cases, perhaps permanently. Chief…
5 Content Marketing Myths Limiting Your Startup’s Growth
Most entrepreneurs understand why content marketing is important, but when it comes to explaining what it is and…
3 Mistakes Entrepreneurs Make When Launching an Online Course (and How to Fix Them)
The creator economy is made up of 50 million creators, who are all living out their dream jobs…
Clubhouse Explained and 4 Reasons Why Entrepreneurs Should Find an Invite
When you think about social media, what comes to mind first? It’s likely that Facebook, Twitter, Instagram and…
How Startups and Entrepreneurs Can Use TikTok to Grow Their Businesses
TikTok has risen to new heights in recent years with its short-form videos: the app is now available in…
5 Ways to Deliver Value to Your Customers and Boost Sales
Yesterday, I received the following email from a customer, whom I had spoken with on the phone earlier…
Starting an E-Commerce Business? Keep These 6 Key Trends in Mind
If you’re thinking about starting an e-commerce business, you’re in good company. In the first quarter of 2021,…
How to Use Video Marketing to Boost Your Rewards-Based Crowdfunding Campaign
Showing and telling are both essential elements in any rewards-based crowdfunding campaign. Nevertheless, without the show, you’ll never…
7 Common E-Commerce Pain Points (and How to Fix Them)
Customer pain points refer to problems that shoppers experience that prevent them from making a purchase. For example,…
WJR Business Beat with Jeff Sloan: Put the Power of Social Media Marketing to Work for Your Small Business (Episode 207)
One of the biggest challenges entrepreneurs face is how to market their products or services. On today’s Business…
StartupNation Radio: ‘Ask the Expert’ About Customer Acquisition Featuring SCORE of Southeast Michigan
On this episode of StartupNation Radio, we’re featuring a new installment in our “Ask the Expert” series, which…
How to Effectively Develop a Personal Brand to Build Credibility and Trust
When you’re searching for a product or service online, do you often make a purchase from a company…