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1474 posts
Business Awards: A Guide to Selecting an Award and Crafting a Winning Submission
Securing third-party recognition and validation of your efforts and achievements through business awards can be very valuable in…
3 Powerful Ways to Build Social Proof and Make Your Business Stand Out
In a world where we can’t take our eyes off the internet or our hands off our phones,…
Want to Successfully Build Your Company Brand from Scratch? Here Are 5 Tips
So, you’re starting a new business? Then you’re also creating a brand from scratch. Building a company brand…
2021 Marketing Trends to Grow Your Business
When it comes to marketing your small business, there are many different avenues you can take. To help…
5 Ways Remarketing Can Boost Your Company’s Bottom Line
We’ve all had customers who browsed our site and added items to their cart — then left without…
How Philanthropy Can Create an Impact for Your Business Beyond Profits
Philanthropy. Corporate giving. Social responsibility. These are a few of the different terms that are used by businesses…
WJR Business Beat with Jeff Sloan: Time To Take TikTok Seriously For Your Small Business Marketing (Episode 278)
On today’s Business Beat, Jeff discusses TikTok’s growing role in the digital marketing world, and why small businesses…
3 Tips to Grow Your Business in the Post-Pandemic Era
Summer is in full swing, and in some areas of the country, mask mandates have lifted and event…
4 Affordable Digital Marketing Strategies for Cash-Strapped Startups
Once your new business is up and running, you need to find ways to advertise to your potential…
How to Use CRM and Marketing Automation to Improve Your Scalability
Automation has become a business essential. For entrepreneurs looking to grow their business, the question always is, “How…
5 Ways Programmatic Advertising Can Benefit Your Brand in 2021
Programmatic advertising is the automated buying and selling of digital ads in real time. It can be used…
3 Detroit Entrepreneurs Share Keys to Success on StartupNation Radio
On this week’s episode of StartupNation Radio, Jeff talks to three Detroit entrepreneurs: Brad Baxter and Jacob Zuppke…
WJR Business Beat with Jeff Sloan: Small Business Marketing 101 Requires SEO (Episode 265)
On today’s Business Beat, Jeff talks to Shay Berman, founder and president of marketing company Digital Resource and…
How Local Search Marketing Can Generate a Surge in Offline Sales
Today, more customers are online than ever before and they’re taking the digital approach in finding what they…
WJR Business Beat with Jeff Sloan: 3 Companies Now Get 50% of All U.S. Ad Spend (Episode 264)
On today’s Business Beat, Jeff discusses how three companies alone receive half of all U.S. ad spend: Google,…
The 7 Most Effective Ways to Optimize Your Blog Content for Conversions
When thinking about conversions and conversion rate optimization, we often contemplate product and service pages. After all, they…
The 5 Things Investors Really Care About When Reviewing Your Business Plan
A business plan is an essential tool for startups and, when executed correctly, it serves two key purposes:…
Ask the Experts: Meet Our 3 New Subject Matter Experts on StartupNation Radio
On this week’s episode of StartupNation Radio, Jeff talks to StartupNation’s new subject matter experts: Shay Berman of…
WJR Business Beat with Jeff Sloan: Mobile Advertising is Booming in 2021 (Episode 256)
On today’s Business Beat, Jeff discusses the recent growth of mobile advertising, causing 66% of marketers to increase…
What is Social Audio and How Can it Boost Your Business?
We’re entering a new golden age — one of social audio. Talking and tuning into discussions on social…