Mercury Promotions and Fulfillment: A Google Case Study
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Mercury Promotions & Fulfillment has provided a range of marketing services to enhance and extend their customers’ brands since 1996. They offer everything from branded merchandise and fulfillment services, to sweepstakes and promotions, to digital storefronts. Mercury has a satellite office in downtown Detroit and participates in efforts to revitalize the city. “It means a tremendous amount to see our city come back alive,” says Tina Harmon, Managing Partner. “We’re committed to Detroit. We moved in here because we wanted to be part of the action of what was happening.”
“Developing a strong online presence for Mercury Promotions & Fulfillment has been critical to our growth and to our success.” – Jon Sloan, Managing Partner & CEO
To do their part in this revitalization, they are focused on growing their business and creating jobs. Maintaining a strong online presence and taking advantage of digital tools are critical in today’s marketplace. “You can’t just hand out brochures today. You have to have an online presence and it has to be robust. That’s the way people find you,” Tina says. They rely on numerous Google tools to stay productive and efficient, including Gmail, Google Calendar, and Google Groups. “We use all of the Google tools in our business,” Tina says. “Wherever we are in the world, it’s easy for us to access our information and it’s so reliable.” As a minority business enterprise (MBE), they are also involved in the Google Small Business Supplier Diversity program. According to Tina, working with Google has increased business by 15% and “has helped us put Mercury on the map in a big way.”
Mercury Promotions & Fulfillment has 75 employees.
Mercury’s approach is clearly working. They’ve seen strong growth in recent years, have increased office space, and have increased employment by over 10%. The Michigan Minority Supplier Development Council named the company Supplier of the Year in 2013. Two publications named them as one of the best places to work in 2015. Mercury’s prosperity is often reflected by their suppliers’ growth as well. Some suppliers report that they’ve added second shifts just to accommodate the increase in business from Mercury. “You can just imagine what that means for the economic impact,” Tina says. “Our growth has contributed not only to morale, but also to the community and the revitalization of Detroit. We’re proud to be a small part of a larger impact.”
For more information on the Mercury Promotions & Fulfillment case study, visit http://economicimpact.google.com.
Content provided by Google.