Rich Sloan

Rich Sloan is chief startupologist and co-founder of StartupNation and host of StartupNation podcasts. He is also co-author of the acclaimed how-to book, StartupNation: America's Leading Entrepreneurial Experts Reveal the Secrets to Building a Blockbuster Business. Rich encourages you to make a comment under his blog posts or send him a personal message at member nickname, "Rich," here at StartupNation.

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Our L.A. – San Fran – Chicago road trip is complete. Actually, it involved 4 flights ending up back at the StartupNation HQ in Michigan.

What a blast we had! The photo is from our chicago breakfast panel sponsored by Washington Mutual. Entrepreneurs were IN THE HOUSE! and they were looking for answers to their questions.

One question stood out, though. It had more to do with personal branding than business branding:

“What should I do if my name ‘Toneidra’ (pronounced Te-Ne-Dra) is hard to pronounce? Should I use an alias name that’s easier to pronounce?”

I took the photo from my Verizon Treo from the podium – you can see Toneidra standing on the left at one of the open mics.

What’s your opinion? Your advice? Should she keep her unique name or ditch it for something more ordinary?

We said, “KEEP THAT NAME – IT ROCKS!!!”

Chime in with your comments below and help out a fellow entrepreneur! Make out your comment to “Toneidra”!!!!

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