The Write Place began 20 years ago and provides writing and editing services plus graphic design for corporations, small businesses, nonprofits, and individuals. The company formed a book division in 2007 to help authors publish fiction, memoirs, cookbooks, history, poetry, and more. “We invest in our relationships with our clients and authors,” says Lexie Thomas, Manager and Graphic Designer. “Building an understanding of each client’s industry or project results in messages and products that speak to the desired audience.” The Write Place’s website is the focal point for serving their clients, both regionally and across the country.
“Being online is essential to the book-publishing piece of our business.”
Lexie Thomas, Manager & Graphic Designer
The Write Place uses AdWords, Google’s advertising program, to help reach potential customers. “It was easy to look at how our campaign was doing, use common sense to tweak it, and see the results quickly,” Lexie says. “It was just really fun to see that happening. And it’s super affordable, which is really important for a small business.” They turn to Google Analytics when creating new client websites or revising outdated sites. “We’ve always been able to dig into Analytics and present pretty much any data the clients are looking for,” Lexie says. “Those stats help guide the information-design phase of a website project.” Staff rely on Google Apps for Work, especially Gmail and Google Calendar, for communicating with clients and one another.
The Write Place has 300+ clients nationwide.
Staying connected from anywhere is particularly important for this ever-evolving company, as the Write Place team includes four people across two locations. They have published over 50 books, and about three-fourths of inquiries from authors come through the company website. Print-on-demand technology has helped to expand the book business, and the website includes an online bookstore. Writing and graphic services have expanded to include account management, marketing, and planning. The company also sponsors a book-publishing contest every other year. Based on their experience with AdWords, the Write Place plans to use the program to do more promotion of its services in the future.
For more information on The Write Place case study, visit http://economicimpact.google.com.
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