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Thought Leadership
70 posts
How to Lead Your Business Through Times of Uncertainty
To say that the COVID-19 pandemic and ensuing economic crisis has created immense challenges for entrepreneurs and business…
15 Books That Every Entrepreneur Should Read During the Pandemic
The dog days of summer are here, which means prime reading time. While the warmer weather continues to…
Why Now is the Right Time to Pursue Earned Media
The COVID-19 pandemic has slowed activity for small businesses nationwide, as social distancing and quarantine continues, and consumers’…
BIGGBY Coffee Co-Founder Shares His Company’s Journey to Conscious Capitalism
The purpose of starting a business is not to make a profit. The purpose of starting a business…
How to Fix a Racially Biased Venture Capital Model and Commit to Diversity in Entrepreneurship
In the wake of the murder of George Floyd and nationwide protests, venture capital firms are making newfound…
How to Magnetize Your Messaging with a Unique Brand Voice
Since starting my company, Shaboo Prints, I have never been more fulfilled. Like most business owners, it is…
8 Ways to Inspire a Virtual Team
Thanks to technology, the traditional workplace has become a relic of the past. We no longer need to…
9 Business Moguls on How to Break Into a New Industry and Make it to the Top
Looking to blaze into a new industry? We asked some of the world’s smartest business people and Advisors…
These 8 Business Moguls Reveal Their Secrets for Building an Unstoppable Brand
Today, the world has more small businesses and “wannapreneurs” than ever. Anyone with a mobile phone can launch…
4 Lessons From Social Media Thought Leaders to Help You Connect With Your Customers
The impact, success and revenue generated by leading social media influencers is astounding. The good news for aspiring…
Thought Leader Pat Flynn Shares the Keys to Attracting Superfans
Pat Flynn started an online business in 2008 after getting laid off from a job in architecture. Since…
How Entrepreneurs Can Sharpen Their Strategic Thinking Skills
Do some people simply possess an innate ability to think strategically, or can such a skill be developed…
3 Ways Leaders Can Make an Authentic Impact on Social Media
It’s not uncommon for CEOs to create personal social media accounts on platforms like Twitter and Instagram. What…
How to Leverage Instagram to Grow Your New Business Quickly
Do you ever wonder what to do with all of those Instagram followers you’re been working so hard…
6 Lasting Principles That Drive Social Media Success
Whether you’re building your personal brand or business, social media is pivotal for success. But as platforms rapidly…
How to Stay Top of Mind and Boost Referrals in Any Business
Referrals are the highest compliment to your business — but it takes work to get them. There’s a…
How to Use Thought Leadership to Distinguish Your Brand
When it comes to setting yourself apart, the challenge of differentiating your company and what you sell is…
What 5 Global Businesses Get Right About Mission Statements
The most successful mission statements often have several key elements in common. Such statements are crafted to share,…
Event Marketing 101: Why Entrepreneurs Should Embrace the Power of Live Events
In an age of digital communication and remote work, in-person communication still holds immense value. In one study,…
Where Do Great Ideas Come From? Examining the Design Thinking Behind Fitbit
The following is excerpted from “How We Make Stuff Now: Turn Ideas into Products That Build Successful Businesses“ by…