topic: Measurements & Reporting

New Year, New Goals

01 Jan 2015
Many entrepreneurs revaluate their business plans and set new goals as they head into a New Year. Here are some inspirational quotes on the topic of goals. Circumstances may cause interruptions...
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3 Tips for Defining Business Problems

14 Oct 2014
Every businessperson needs to master the ability to define problems, or challenges, but very few MBA programs, leadership development programs or management training programs teach this indispensable skill. Michael Cooper's Problem Definition Filter can help you in 3 easy steps.

Understanding Your Market

14 Aug 2013
The marketplace - and its relationship to your product - is organic, forever evolving and morphing, oftentimes in ways that neither the marketer nor the end user anticipated, intended or even recognizes. The only way to assess that relationship accurately is to walk in the target’s shoes, get on the ground level with them and understand the challenges they face, the rewards they seek and experience what it really is that drives them to purchase and to embrace your product.