Protect Your Pumps Uses Google Tools for Business Growth

23 Sep 2016
Every well-heeled woman knows a quick walk down the block can scuff up a new pair of pumps. “My customers were buying shoes that cost upwards of a couple hundred dollars a pair, and the soles were getting run down very quickly,” says Kathryn Jackson, a former sales associate for a luxury department store. “We...
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5 Steps to Successful Entrepreneurship

22 Sep 2016
Although I’ve been an entrepreneur for over 10 years, the company I co-founded is celebrating its fifth anniversary this year. It hasn’t all been smooth sailing, though. We’ve learned from our mistakes and kept planning for the future of successful entrepreneurship. What I have learned as a marketing entrepreneur can help any entrepreneur, regardless of industry. Below are...
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Incentives for Women-Owned Businesses

20 Sep 2016
“This is a man’s, a man’s, a man’s world,” sang soul musician James Brown in 1966. This observation is still disturbingly relevant today—especially through an economic lens. To help reverse traditional “androcentric” (or, male-centered) policies, today there are programs that encourage women-owned businesses. Namely, the U.S. Federal Government has levied certain opportunities for female entrepreneurs....
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