Balancing the frequency of your message broadcasts

30 Apr 2007
When you send messages for a marketing campaign, you have to balance your message frequency. It’s a fine line. Send too often and you’ll annoy the recipients. Send too sparingly and your messages won’t stay in their minds. Either way, you defeat the entire purpose of your campaign. I’ve found that bi-weekly or monthly schedules...
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Draw customers in with popular products, then up sell!

30 Apr 2007
With eBay insertion fees being the cause for some eBay sellers to lose out on much of their profits, it is becoming increasingly important to implement some major strategy to pull buyers into your eBay store without spending an arm and a leg on fees. One of the oldest tricks in the book is to...
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Maple Syrup Festival is Entrepreneurship in Action

26 Apr 2007
Tomorrow’s the day!! The annual Vermontville Maple Syrup Festival is here!! What began as a joke for Suzanne and I 15 years ago (she told me that she could never marry a man who ate Log Cabin “syrup” on his pancakes) has turned into an annual obsession. To get to Vermontville, Michigan from Detroit, you...
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Timing is Everything

26 Apr 2007
So your customers log into their in-box. They don’t see your message; it’s lodged between two other emails down at the bottom of the page. You normally have excellent open rates, but this message just doesn’t seem to make an impact. Everyone has his or her own preferred time to deal with email, but we’ve...
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Change of Scenery

26 Apr 2007
I spent last week in Boston, Annapolis, and Washington, DC. While I dreaded spending an entire week out of the office — and not on vacation — it turns out it was time very well spent. Among other activities, I went to OnDemand, a major industry trade show. It was fascinating, and I met many...
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Not Necessarily a Franchise

25 Apr 2007
It’s a common misunderstanding that businesses with many locations are all franchises. In fact, many of the places you frequent on a daily basis are NOT franchises at all, but corporate-owned and operated stores. For example, FedEx/Kinkos, The Gap, Red Lobster and yes, even Starbucks are NOT franchises. These are all large companies that operate...
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Show Me the Money!

25 Apr 2007
I can’t tell you how many times I’ve been asked by someone thinking about investing in a franchise “How much money can I make?” It’s far and away the number one question prospective franchisee want answered. And why not? Isn’t money the primary reason most people go into any business? I love my job and...
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