SEO for Startups: 9 Tips for Success

Starting a business? Then you’re busy. So busy, in fact, that you probably don’t believe you have any time for search engine optimization (SEO). However, many of your strongest competitors are implementing SEO for startups effectively. If you don’t take SEO seriously, you’re just handing them an advantage on a silver platter. Many founders view SEO... Read More

The Story of Optimizely: Elevating Your Small Business Using Pricing Strategy [Book Excerpt]

The following is adapted with permission of the publisher, Wiley, from “Monetizing Innovation: How Smart Companies Design the Product Around the Price” by Madhavan Ramanujam and Georg Tacke. Copyright (c) 2016 by Simon-Kucher & Partners. All rights reserved. This book is available at all bookstores and online booksellers.  Seventy-five percent of venture capital-based startups fail in the United States, according to... Read More

Modern Sales Enablement: Vital to the Startup Game

Sales strategy and content management are essential to small business growth. The following article illustrates the vital role of sales enablement technology in improving sales performance through more effective content management. It compares modern and legacy sales enablement while highlighting important platform decision criteria. Four key categories of sales enablement Modern sales enablement solutions bear... Read More

Media Branding: What’s Old is New Again

Over the past few years, the television industry has grappled with diminishing ad revenue in an increasingly diversified media landscape. Choices amongst platforms means that funding has been spread over more than network and cable, to now include OTT/SVOD platforms and a myriad of digital and social media platforms. Upfronts now have to compete with digital... Read More

A Step-by-Step Guide to Get Some Entrepreneurial Spirit Into Your Life

By Lianne Taylor, Anglia Ruskin University When confronted by life, we are each bound within the scope and the limits of the perspectives we have adopted and nurtured over our lives. In times of uncertainty – and Britain’s current political and constitutional environment is a useful example – we might be tempted to play it safe,... Read More

How Enterprise Management Incentives Benefit Your Startup

The battle to recruit and retain top talent is fierce on a global scale. As an early stage company looking to grow, it can be a challenge to encourage proven, experienced professionals to work for you and take the business forward. At a time when cash is understandably tight for startups, business owners are becoming increasingly... Read More

7 Lessons for Aspiring Entrepreneurs

Thinking of quitting your job to chase your dreams of entrepreneurship? It’s often a quandary for many young professionals who hold such aspirations. Weighing the pros and cons of self-employment seems an endless process and letting go of that “guaranteed” salary is a tough decision for many aspiring entrepreneurs. In fact, it’s most likely one of... Read More