How to Use Snapchat in Your Small Business Branding Strategy

25 Sep 2016
In the average day, more than 100 million people use Snapchat, most of them between the ages of 18 and 24. Connecting with the younger crowd can sometimes be difficult, but Snapchat makes it easier than ever. You’ll be able to speak to your demographic via one of their preferred methods of communication, and that’s...
Read More

Protect Your Pumps Uses Google Tools for Business Growth

23 Sep 2016
Every well-heeled woman knows a quick walk down the block can scuff up a new pair of pumps. “My customers were buying shoes that cost upwards of a couple hundred dollars a pair, and the soles were getting run down very quickly,” says Kathryn Jackson, a former sales associate for a luxury department store. “We...
Read More

5 Steps to Successful Entrepreneurship

22 Sep 2016
Although I’ve been an entrepreneur for over 10 years, the company I co-founded is celebrating its fifth anniversary this year. It hasn’t all been smooth sailing, though. We’ve learned from our mistakes and kept planning for the future of successful entrepreneurship. What I have learned as a marketing entrepreneur can help any entrepreneur, regardless of industry. Below are...
Read More

Incentives for Women-Owned Businesses

20 Sep 2016
“This is a man’s, a man’s, a man’s world,” sang soul musician James Brown in 1966. This observation is still disturbingly relevant today—especially through an economic lens. To help reverse traditional “androcentric” (or, male-centered) policies, today there are programs that encourage women-owned businesses. Namely, the U.S. Federal Government has levied certain opportunities for female entrepreneurs....
Read More