All in the Family – The perfect niche businesses
Christine is a Senior Program Manager at Microsoft with several years experience in the .com industry.
She recently started social venture labs, an idea incubator for those leading small mission-driven businesses or organizations looking to create relationships, share ideas and get feedback on common business practices. She is new to StartupNation, and looking to profile mission driven companies and discusses related themes.
I know these aren’t sustainable businesses, but they are the perfect niche businesses. Seems to be part of a new trend targeting every part of the family. Except poor, poor Dad.
What niches do you target?
|Grandparents.com||Grandparents.com is a life-stage destination for a new generation of active grandparents who want fresh ways to interact, stay connected, and strengthen family bonds. With an esteemed editorial staff, the site offers content tailored exclusively for grandparents, including kid- and grandparent-friendly activities, family travel ideas, compelling lifestyle features, expert advice, product reviews for toys and technology, gift ideas for all ages, and much more. To facilitate deeper connections among grandparents, children, and their parents, members have access to a range of safe online communications tools from blogs and forums to photo and video sharing. Grandparents.com is headquartered in New York City and is owned by private investment firms Laser Partners and TWS Partners.|
|Savvy Auntie||SavvyAuntie.com is the first and only community for Aunts: Aunties by Relation (ABR), Aunties by Choice (ABC), Mommy Aunties, Great Aunts, Godmothers, and all women who love kids. SavvyAuntie.com enables and empowers Aunts to exchange ideas, get advice, find gifts and connect with other Savvy Aunties. The first to offer Forums, Groups, Blogs, an Auntiepedia and other social tools designed uniquely for Aunties, as well as *Digital Scrapbooks and a *Digital Fridge Door for kids’ artwork, SavvyAuntie.com gives Aunts a unique and modern approach to learn, connect, share and celebrate Aunt-hood.|
|CupCake Mom||Cupcake came about as our girlfriends made the journey from champagne-sipping singles to motherhood. They needed a place where they could re-connect with themselves and other like-minded women.These pregnant and new mums asked for seminars and classes to tone their bodies, enrich their minds, and care for their babies. They asked for bespoke spa treatments and ‘me-time.’ They also asked for post natal personal trainers, a concierege and an organic mum-baby cafe|