Despite careful planning, you have to accept the possibility that something could go wrong during your product launch. Make sure that your launch can still move forward even if something doesn't go according to plan.
Researching a competitor's business you can validate and learn if your idea is a viable business opportunity. The research should yield possible pitfalls, job openings, which may reveal their future plans and directions and so much more. In the end use the information you learn to make your own business plans and improve your products and services to help you become and grow into a successful startup business.
Allow your chosen designer to use their experiences, skills and whatever tools or materials needed to create an illustrative message for your marketing campaign or product. If done correctly, the design process will yield the best possible solution for the client’s problem.