Veterinarian Carrie Sullivan and her husband, Earl, a biochemist, wanted to put family first and simplify their busy, high-pressure lives. They decided to open a winery while vacationing in Mexico. “We applied what we already knew to something different,” Carrie says. “It’s all biochemistry, just applied in different ways.” Telaya Wine Co. produced 50 cases for their first vintage in 2008. They aged the wine for two years before selling to the public. “We’re very focused on offering a quality product, great customer service, and hospitality,” Carrie says. “We love giving tours and teaching about wine. We really want people to feel like this is their second home.”
“The Internet and Google Search allow you to build your business much quicker than you could without it.”
Dr. Carrie Sullivan, Proprietor & Winemaker
In 2010, Telaya began crafting a strong online presence and using a variety of Google tools. Since launching their website, they’ve been using Google Analytics to see where visitors are coming from and to refine their site content. “Being a small business, we wear many different hats. And we have a small staff, so we don’t have someone to just focus on our website. Google Analytics does that for us,” Carrie says. Google My Business helps customers plan a trip to Telaya by making it easy to find store hours, photos, reviews, and directions. According to Carrie, “Google Maps has helped us quite a bit. Garden City is in a more industrial part of Boise, so the ability to find us through Maps has been significant.” A YouTube video embedded on the homepage gives everyone a close-up look at the business, which includes a wine club and online store. “The Internet and Google Search allow you to build your business much quicker than you could without it,” Carrie says.
Telaya Wine Co. produced 3,500 cases of wine in 2015.
After sharing a facility with other small wineries for several years, Telaya opened a new building of their own in February 2016. They now have six employees, and expect eventually to increase production to 5,000 cases annually. “That’s where we want to stop,” Carrie says, “because we want to maintain a very high-quality, handcrafted product.” Their goal is to build a strong Idaho brand for their business, now situated along the Boise River in Garden City. “We’re all trying very hard to build something that our family can be proud of,” Carrie adds. “It’s exactly what we hoped for.”
For more information on the Telaya Wine Co. case study, visit http://economicimpact.google.com.
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