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StartupNation originals

21 posts
Competing Against Luck
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Understanding the Jobs to Be Done Theory for Breakthrough Innovation [VIDEO]

In "Competing Against Luck," disruptor and Harvard Business School professor Clayton Christensen shares his theory for breakthrough innovation: the jobs to be done theory. In the book, he and coauthors Karen Dillon, Taddy Hall and David S. Duncan share case studies and real world examples that provide entrepreneurs and business owners with the tools they...
Brand value
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Artist and Entrepreneur Erik Wahl Shares How to Create Brand Value [VIDEO]

In “The Spark and The Grind,” artist, author and entrepreneur Erik Wahl illustrates the delicate balance between creativity and discipline: the spark of inspiration, and the grind of turning that idea into reality. “Sparking the grind and grinding the spark,” according to Wahl, is the two-fold process that ignites the power of disciplined creativity. Wahl...
art of opportunity innovation
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What Are the 3 Components of Strategic Innovation?

StartupNation has partnered with "The Art of Opportunity" to provide an exclusive content series for our readers. While traditional strategy would have you focus on products and services, strategic innovation means you will carefully design your strategy as the elegant combination of the following three components: Offering: The unique blend of products, services, and the...
Hillary Sawchuk
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StartupNation Originals: A Drink With Hillary Sawchuk

If you could have a drink with anyone, who would it be? In her web series, A Drink With, Hillary Sawchuk sits down with today's most interesting and influential industry leaders, entrepreneurs, celebrities and artists in order to learn their stories. As founder, producer and host of the show, Sawchuk has interviewed the likes of...
jen sincero business coach
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StartupNation Originals: How to Find the Right Business Coach

In “You Are a Badass at Making Money: Master the Mindset of Wealth,” #1 New York Times best-selling author, success coach and motivational speaker, Jen Sincero, offers expert tips for unlocking your earning potential. In this exclusive StartupNation Originals video series, we sat down with Sincero to learn additional insights from her book, all in exclusive...
jen sincero
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StartupNation Originals: Jen Sincero Says Do This One Thing to Grow Your Business

In “You Are a Badass at Making Money: Master the Mindset of Wealth,” #1 New York Times best-selling author, success coach and motivational speaker, Jen Sincero, offers expert tips for unlocking your earning potential. In this exclusive StartupNation Originals video series, we sat down with Sincero to learn additional insights from her book, all in exclusive...
Jen Sincero
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StartupNation Originals: Mastering the Mindset of Wealth with Jen Sincero

In “You Are a Badass at Making Money: Master the Mindset of Wealth,” #1 New York Times best-selling author, success coach and motivational speaker, Jen Sincero, offers expert tips for unlocking your earning potential. In this exclusive StartupNation Originals video series, we sat down with Sincero to learn additional insights from her book, all in exclusive...
New business growth
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The Art of Opportunity: 3 Types of New Business Growth

StartupNation has partnered with “The Art of Opportunity” to provide an exclusive content series for our readers. Today we’re talking about different types of new business growth specifically as it relates to product or service innovation. Why? Because understanding and clarifying the basic type of growth you’re after will help set expectations for the amount...
Persona mapping
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The Art of Opportunity: Persona Mapping

StartupNation has partnered with “The Art of Opportunity” to provide an exclusive content series for our readers. Today we’re talking about persona mapping. You may have heard about persona mapping, (often called empathy mapping or “big head” exercises). It’s an increasingly common tool to help you and your team build a deeper understanding of your...
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The Art of Opportunity: Where to Play, How to Find Your New Business Venture

StartupNation has partnered with “The Art of Opportunity” to provide an exclusive content series for our readers. Tradition – we all love it. We all need it. However, when you’re working in today’s competitive, hyper-speed business environment, the old ways may not be your best option to find your new business venture opportunity. In traditional...
Customer journey mapping
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Customer Journey Mapping: How to Understand Each Stage of Your Customer’s Experience

StartupNation has partnered with “The Art of Opportunity” to provide an exclusive content series for our readers. Today we’re talking about Customer Journey Mapping. Customer Journey Mapping enables you to understand and explore what is happening for your customers at each stage of their experience. This exercise creates a foundation for deeper examination of underserved...
OnStar
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Hiring OnStar: A Case Study on the Jobs to Be Done Theory

OnStar started as an unlikely initiative inside of an unlikely corporation (GM) with an unlikely leader unprepared for the challenges of pursuing fundamentally disruptive growth. With an insidiously open-ended technology platform and no existing market category to reference or benchmark, the range of possible feature claims seemed limitless. To a car full-line company looking to...
Erik Wahl
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VIDEO: Erik Wahl Discusses His Creative Journey and Overcoming Obstacles

In “The Spark and The Grind,” artist, author and entrepreneur Erik Wahl illustrates the delicate balance between creativity and discipline: the spark of inspiration, and the grind of turning that idea into reality. “Sparking the grind and grinding the spark,” according to Wahl, is the two-fold process that ignites the power of disciplined creativity. Wahl...
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WATCH: Why You Must Do Something Different to Stand Out in Business

In “The Spark and The Grind,” artist, author and entrepreneur Erik Wahl illustrates the delicate balance between creativity and discipline: the spark of inspiration, and the grind of turning that idea into reality. “Sparking the grind and grinding the spark,” according to Wahl, is the two-fold process that ignites the power of disciplined creativity. Wahl...
Erik Wahl
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StartupNation Originals: Find Your Spark and Unleash Creativity with Erik Wahl

In “The Spark and The Grind,” artist, author and entrepreneur Erik Wahl illustrates the delicate balance between creativity and discipline: the spark of inspiration, and the grind of turning that idea into reality. “Sparking the grind and grinding the spark,” according to Wahl, is the two-fold process that ignites the power of disciplined creativity. Wahl...