advertising Archives

Advertising Funds – Part II

Last week I posted a short opinion discussing advertising funds and the benefits and drawbacks associated with them (as it relates to franchises, specifically). One of my responses asked about a start-up franchise vs. a...

byJack Burris

July 16, 2007

Advertising funds for franchises – benefits and drawbacks

As part of many franchise agreements, franchisors require franchisees to contribute to an advertising fund. Sometimes these funds are national (i.e. McDonald's) and others are regional ... the deciding factor 99% of the time is...

byJack Burris

July 11, 2007

Wacky Idea to Grow Small Business Sales

I just took a walk at lunch. I had already eaten a sandwich at my desk (peanut butter & jelly). I just wanted a walk break. I walked by 2 movie theaters & thought how...

byJoel Welsh

October 4, 2006

Cool Company of the day: Spot Runner

Ever wanted to do a TV ad campaign for your business? Not a problem. Even the thought of it sounds too pricey? Not a problem. Don't know how in the world you'd shoot and create...

byRich Sloan

April 13, 2006

Podcasting strategy for small business

Podcasting is all the rage among the really cool people these days. And it's not enough just to be listening to podcasts. (omigod, if you aren't even listening to podcasts, then you definitely can't sit...

byJoel Welsh

February 17, 2006