branding Archives

Here’s Your Roadmap to Success as a Solopreneur

Oftentimes, the stereotype of the solopreneur is like that of the starving artist. You’re eking out a living, existing on ramen and chips. Sounds familiar, right? You’re interested in making an impact now—otherwise, you wouldn’t be...

byDaniel Matthews

August 12, 2018

How to Rebrand Your Startup: An Uber Case Study

Rebranding is tricky. For one thing, there’s no guarantee it’s going to work, and your rebranding attempts can have an unintended effect. Instead of creating a new image for your company, your rebrand can simply...

byDaniel Matthews

July 6, 2018

How to Build Business Credibility With a Limited Budget

What drives consumers to a business? For many customers, brand and reputation are at the heart of their buying trends. But how do you evoke customer loyalty when you are just starting out? Your startup...

byRachel Blakely-Gray

June 21, 2018

IHOb Rebrand Shows Us How Startups Can Shine in the Shadow of Social Media Giants

You’ve got to start somewhere. For Amy Brown, it was Jan. 2, 2017. The Wendy’s social media manager was manning the company’s Twitter account during the post-holiday downtime when she let loose one of the...

byKen Wisnefski

June 15, 2018

The Challenges of Launching a Startup in a Foreign Market

Once upon a time, it was more than enough for a business to remain within the borders of its birthplace. However, the constantly changing business tides have lead to a need for even the smallest...

byNate Vickery

April 14, 2018

Tips for Starting a Successful Clothing Brand

For entrepreneurs who are creative and design-orientated, starting a clothing brand could be a lucrative business. With a worldwide value of $3 trillion annually, the fashion industry is something that many entrepreneurs consider, however in...

byThomas Lovelace

March 19, 2017

Convey Your Brand Values with Color [Infographic]

As a startup owner, you have wide range of decisions to make that have a crucial impact on your future success. Research suggests that perhaps none have such a powerful subconscious impact on your customers than...

byHeather Green

February 1, 2017

8 Essential Steps to Take Before Launching Your Startup

The last few months have led to the momentous occasion of finally launching your startup. You’ve spent the past few weeks reviewing your timelines and scope of work in various facets of the business. Everything...

byFelix Tarcomnicu

January 11, 2017

4 Ways Millennials Can Build Personal Brands For Themselves

Personal brands are all the rage these days. Kim Kardashian makes millions of dollars off her name, YouTubers like Jaclyn Hill have built small empires and bloggers like myself are getting paid to write, speak...

byAmanda Abella

November 30, 2016

5 Tips for Marketing with Facebook Live

In our business, my husband and I are always looking for new ways to reach clients online, using Instagram, Facebook and even Snapchat. We regularly use these platforms, giving potential buyers an exclusive peek into...

byMelissa Steele

November 28, 2016

Become a Marketing Expert with These 5 Public Relations Tips

Creating a powerful public relations and marketing plan is key to your organization's success. But how do you do so effectively? Here are five public relations tips for you to learn how to become a...

byLaura K. Inamedinova

November 26, 2016

Startup Cheat Sheet for Branding, Domain Selection and Logo Design

Brands that have grown decade after decade weren’t the epitome of perfection when they began. Think of Google when it launched the search engine; it was not the powerhouse it presently is. But Google had...

byVarun Sharma

November 7, 2016

Female Founders: 3 Ways They are Marketing Authentically

Many consumer-facing businesses aim to fill a need or solve a problem for their customers. In some instances, the business concept stems from a personal need that hits close to home for the founder or a...

byJulia Ford-Carther

November 1, 2016

The Benefits of Snapchat for Business

It’s a given that advertisers know they need to be in front of their audience to get their message across. Obviously, over the past decade, more and more of those eyeballs are moving online, which...

byMichael Pomposello

October 31, 2016

Marketing and Branding: How to Be Smart, Agile and Fast

You’ve spent invaluable hours developing your core product. You’ve hired people you’re extremely confident with, and you’re confident in the value of your offering to the consumer—so confident you stake everything on it. But your...

byDaniel Matthews

October 14, 2016

5 Ways to Tell Your Brand’s Story Using Creative Design

How does your brand engage with its audience? One easy way of telling your brand's story is with visuals. It is said that 90 percent of information transmitted to the brain is visual, and visuals are processed...

byRaj Gill

September 29, 2016

Snapchat: How to Use It in Your Small Business Branding Strategy

In the average day, more than 100 million people use Snapchat, most of them between the ages of 18 and 24. Connecting with the younger crowd can sometimes be difficult, but Snapchat makes it easier...

byTess Pajaron

September 25, 2016

How Do Fonts and Colors Influence Your Audience?

Whether you want someone to download an e-book from your site or spend money on your products or services, fonts and colors remain the most persuasive factors to consider. Visual appearances, such as the fonts and...

byRaj Gill

August 29, 2016

7 Ways to Get More From Email Marketing

Emails are an easy way to quickly get in front of your current or potential customers. However, a hastily prepared email not only turns off the people receiving it, but it also reduces the effectiveness of...

byJessica Thiefels

August 22, 2016

3 Ways to Avoid Small Business Branding Mistakes

Branding is more than just your business' name or logo. It‘s in the colors you use, the image you portray, the copy you write and the business statements you make. It encompasses everything you want...

byBen Fellowes

August 17, 2016