content strategy Archives

BtoB Content Strategy – Why Do You Need It?

Are you using BtoB Content Strategy to boost sales? “SEO is important. Be sure to optimize your site for the search engines.” “Update your content and social media postings on a regular basis.” “Send out...

byMelanie Rembrandt

August 21, 2014

Are You Using SEO Content to Your Advantage?

Content Strategy and You In today’s competitive, business world, content is a large part of marketing and gaining new customers. But if you are busy like most entrepreneurs you may fall into one of the...

byMelanie Rembrandt

July 16, 2014

How to Give Your Customers What They Want

Grow your business by giving your customers exactly what they want! If you are a small business owner, you know how difficult it can be to compete. You not only have competition on a local...

byMelanie Rembrandt

July 1, 2014

Why You Should NOT Hire Content Strategists

Did you know these 5 things can happen when it comes to content strategy? You are bombarded with work. There are looming deadlines, big meetings, employees, and phone calls to manage. Plus, you need to...

byMelanie Rembrandt

June 25, 2014

How to Create a Good Media Pitch

Are you sending hundreds of pitches to a massive list of media members? If you are new to the world of public relations, you may think that sending out a press release to the masses...

byMelanie Rembrandt

April 9, 2014

How to Get a Great ROI from Your Content

It’s Spring. Is your copy ready to boost sales? It’s the first day of spring, and that means it’s time for new beginnings and fresh starts. With this in mind, when was the last time...

byMelanie Rembrandt

March 20, 2014

How Much Should Content Cost?

Find The Right Writer for Your Needs How much should you pay for someone to write your content? Many business owners ask me this question, and there are three, main things you should consider to...

byMelanie Rembrandt

January 22, 2014

Blogging Does Not Need to Be a Hassle!

3 Ways to Write a Killer Blog in Minutes You know you need a blog. Your competitors have one, and you know it’s a great way to provide insights and valuable information to your target...

byMelanie Rembrandt

November 21, 2013

“Secret” Tactics to Beat the Competition

I don’t know about you, but I deal with many kinds of people on a weekly basis. Some are hard-core sales people trying to push their products on me. Others are telemarketers, young interns, people...

byMelanie Rembrandt

November 7, 2013

Take Action on Scary, Month-End Sales Numbers

Are Your Sales Numbers Frightening? It’s Halloween so things are pretty scary out there. But if you are looking at low sales numbers as the end of the month grows near, that can be darn...

byMelanie Rembrandt

October 31, 2013

Enjoy Summer More by Outsourcing

Hire Outside Experts to Boost Sales Summer is flying by and August is here. With this in mind, what are you doing to make your life easier during these warmer months? As a business owner,...

byMelanie Rembrandt

August 8, 2013

SEO Is Not About Keywords

Follow These 6 SEO Guidelines for Search Engine Optimization Success? If you think SEO, or search engine optimization, is just a buzz word and a matter of adding keywords to your site to increase traffic,...

byMelanie Rembrandt

August 1, 2013

The Secret to SEO Success

Are you using some search engine optimization (SEO) keywords on your site but not seeing results? Well, how much research did you do in advance? Research is the Secret to SEO Success! As an entrepreneur,...

byMelanie Rembrandt

July 5, 2011

5 Content Strategies to Drive Traffic to Your Website

You want more traffic coming to your website, right? If you already create some type of content for your business, you should try these 5 content strategies to generate more qualified traffic to your site:...

byTom Shapiro

September 29, 2009

Be the “Best of the Best” Join the Carnival!

With all the advice I could possibly give you about your website, the one thing that is most overlooked is QUALITY CONTENT. If you make a bad product, you can't expect anyone to buy it....

byNikole Gipps

July 23, 2007