Browsing Tag

entrepreneur

135 posts
SMART goal setting
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SMART Goal Setting for Your Business

New business owners hear it again and again: set goals. Goals provide us with targets to aim for; they codify our aspirations. You can’t achieve something that you haven’t defined. Unfortunately, it’s much easier said...
Engagement
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Rethinking Engagement in a Digital World

I was recently interviewed by Joel Pilger of RevThink on what I would tell agencies looking to get into TV. In listening back, I might sound overly pessimistic about traditional linear media. Let me be clear, I am...
Living a Life of Purpose
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How to Live a Life of Purpose

The purpose of life is living a life of purpose. The power of this particular mantra came to me last week on a call. I was talking to a potential client about their brand and their...
Reinvention
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There is Nothing Wrong with Reinvention!

Millennials have a reputation for being incapable of sticking to one career. It has become a rallying cry for businesses: that they have to "put up" with bad prioritization and lack of focus from those ages...
Thinking Inside the Box
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Making a Case for Thinking Inside the Box

Oh... the box. That "thing" we do. That "widget" we promote. That "idea" we present. Every company, every brand, every piece of media fits in a box. The shape, size, color, texture, smell (etc.) of the...
Entrepreneur
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Entrepreneur Vs. Employee: Which Life is for You?

Many people dream of launching the startup that will make them millions of dollars and lead them to respect and success within their industry. There are many things about entrepreneurship that sound good. You're your...
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New York: The Startup Founder’s Hotspot

The Big Apple: A Startup Hotspot Worth the Look Forget about Silicon Valley, it’s all about Silicon Alley now. New York is the start-up founder’s ultimate destination right now as more and more businesses are...
Female entrepreneurs
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Female Entrepreneurs are Everywhere!

A Look at Female Entrepreneurs Female entrepreneurs are all around us and it is becoming increasingly common for business owners to be women. According to the National Association of Women Business Owners: More than 9.1...
franchise
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Franchise: Could It Be Right for You?

Is a franchise the choice for you? If you’re a budding entrepreneur looking for your big break, you probably have hundreds of ideas running through your head. You may have considered any manner of industries...