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Start with a Purpose: Jules Pieri on Building Great Consumer Product Companies

Industrial-designer-turned-entrepreneur Jules Pieri co-founded product launch platform, The Grommet, in 2008. Over the past 11 years, Grommet has helped launch thousands of consumer products, including now-famous brands like SodaStream, FitBit and GoldieBlox. A former entrepreneur-in-residence...

bySusan Johnston Taylor

April 16, 2019

Introverted Entrepreneurs Are Actually Better at Networking: Here’s Why

The following is excerpted from "Taking the Work Out of Networking: An Introvert’s Guide to Making Connections That Count" by Karen Wickre. Copyright © 2018 by Karen Wickre. Reprinted by permission of Touchstone, an Imprint...

byKaren Wickre

November 27, 2018

5 Growth Hacking Tips for New Startup Founders

There are certain buzzwords in the online world that compel us to listen up. You’ve seen them: words like “massive value” or “explosive ROI.” Even though they might feel like clickbait, you just can’t help but,...

byGaby Román

August 21, 2018

7 Bad SEO Practices to Avoid at All Costs

Business best practices can change quickly, but perhaps none quite as fast as Search Engine Optimization. The purpose of SEO is to do what you can to influence the rankings of a search engine, like...

byJason Berkowitz

July 28, 2018

9 Ways You Can Automate Social Media Marketing

Today, there are more ways than ever to get your brand messaging out there. Facebook posts, tweets, Instagram stories, and writing blog posts are just a few of the myriad tools you can use to...

byThomas Smale

June 18, 2018

Former Ewing Marion Kauffman Foundation President and CEO on 5 Things Every Aspiring Entrepreneur Should Know

The following is excerpted from "Burn the Business Plan: What Great Entrepreneurs Really Do" by Carl Schramm. Copyright © 2018 by Carl Schramm. Reprinted by permission of Simon & Schuster, Inc. All Rights Reserved. Good...

byCarl Schramm

May 22, 2018

E-Commerce: Is Your Product Ready to Compete Digitally?

The ever-changing online marketplace can be a boon to startups. Not only are more consumers buying online all over the world, e-commerce marketplaces also aim to offer consumers a wide product selection, creating an opportunity...

byMelanie Nuce

March 29, 2018

Start a Successful Business: Debunking the Myth of Innovation

The following is excerpted from "Start a Successful Business: Expert Advice to Take Your Startup from Idea to Empire" by Colleen DeBaise © 2018 AMACOM/AMA All rights reserved. Published by AMACOM Books www.amacombooks.org Division of American Management...

byColleen DeBaise

February 13, 2018

7 Steps to Grow Your Business Through SEO

Reading blog after blog on dispelling SEO myths, you finally wonder, "When should I start seriously considering SEO for my startup?" Search engine optimization (SEO) is a term used for when a website makes its...

byRyan Jackson

February 9, 2018

Small Business Content Marketing: Why SEO is Dead

The internet is built on hyperlinks. Links are the connectors between webpages. Without any links, pages would exist in a vacuum. As search engine optimization (SEO) theory goes, the more links you have pointing to...

byDaniel Matthews

September 9, 2017

Why it Never Pays to Be a Jackass: In Business and Life [Opinion]

Disclaimer: The views and opinions expressed in this column are the author's own, and do not reflect the viewpoints of StartupNation Media Group, LLC. Lessons in how to have lasting impact While we might be living in...

byMatt Villano

August 24, 2017

6 Must-Read Books to Inspire Your Startup

StartupNation’s recommended book excerpts include works of fiction and non-fiction written by best-selling authors, thought leaders, influencers and disruptors in small business and entrepreneurship. The following startup books receive our stamp of approval and deserve...

byStartupNation

June 12, 2017

Women in Tech: Kickstart Your Dream with Confidence [Book Excerpt]

The following excerpt is from "Geek Girl Rising: Inside the Sisterhood Shaking up Tech" by Heather Cabot and Samantha Walravens. Copyright © 2017 by the authors and reprinted with permission of St. Martin's Press, LLC. The segment below highlights...

byHeather Cabot and Samantha Walravens

May 23, 2017

How to Produce Juicy Content That Catches Eyeballs

Where I live in Los Angeles, I constantly see billboards for popular YouTubers, which tells me that Google is investing a lot of money into helping popular brands succeed. More and more frequently, we are...

byDaniel DiPiazza

April 26, 2017

7 Ways to Know if Your Content Marketing is Actually Working

I’ve talked a lot about content marketing and how to do it effectively. How do you actually know if all the time and money that you’re investing in content is actually paying off? The obvious measure...

byTyler Hakes

April 26, 2017

6 Simple Ways to Find Your Target Consumers Online

You’ve taken the first big step and started a business. You know that a website and a social media presence are essential in order for your consumers to find you online, but did you know that...

byDanielle Hall

April 13, 2017

Former Google Career Coach Jenny Blake Says Career Conversations Are a Two-Way Street [Book Excerpt]

Career Conversations are a Two-Way Street The following is excerpted from "Pivot: The Only Move That Matters Is Your Next One" by Jenny Blake, in agreement with Portfolio, an imprint of Penguin Publishing Group, a...

byJenny Blake

December 28, 2016

Harvest Ridge Winery Finds Marketing Success with Google Tools

After making wine in his basement for many years, Chuck Nunan planted his first vines in 2011. His Harvest Ridge Winery was only the fourth winery in Delaware when he and his wife, Chris, opened...

byStartupNation

July 29, 2016

Why Big Brands Use Renewable Energy

5 Big Brands Using Renewable Energy and What We Can Learn From Them Renewable energy comes from resources including sunlight, wind and rain and can be naturally replenished over time, unlike the finite conventional energy...

byNeoMam Studios

August 4, 2015

The Landscape of the Internet Today

Landscape of the Internet: How busy can "one second" online be? The Internet is growing day by day. Every second online is packed with information and activity. Have you ever pondered the massive amounts of...

byIrish Telecom

March 25, 2015